Online and Offline Collaborative Management in O2O Services

DOI

10.2991/seiem-18.2019.16How to use a DOI?

Keywords

O2O service; Online and offline; Information industry; Collaborative management

Abstract

In order to solve the problem of the existing imperfect O2O service management method, this paper proposes an online and offline O2O services collaborative management method. It constructs prices collaborative method, discusses quality collaborative method, considers channels collaborative method, and studies communication collaborative method. This method provides a favorable support for promoting the modern service industry and information industry better.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhong Wu
PY  - 2019/01
DA  - 2019/01
TI  - Online and Offline Collaborative Management in O2O Services
BT  - Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
PB  - Atlantis Press
SP  - 59
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-18.2019.16
DO  - 10.2991/seiem-18.2019.16
ID  - Wu2019/01
ER  -