Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)

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185 articles

On Teaching of TCM English Major: Problems, Solutions and Prospects

Mengyuan Chen, Li Ma
Traditional Chinese Medicine (TCM) is a unique treasure of Chinese nation. It has widely been accepted in China but not precisely spread and promoted in foreign countries. Traditional Chinese English Major has been set in some of the colleges and universities to direct professional translation talents...

Experience and Reflection on Cultivating Graduate Students' Innovative Ability in the Course Teaching of Group Theory

Yi Jin, Peng Zhao
The cultivation of innovative ability is the core goal of postgraduate education and the course teaching is very important for the realization of this goal. This paper summarizes and reflects on the construction process of high-quality graduate course of group theory in physics of Shandong Province,...

Research on the Status Quo, Problems and Trends of Yunnan Province Flower Products Export ——Under the “One Belt One Road” Background

Cheng Chen, Dandan Zhu
This paper takes the "Belt and Road" as the research background to study the current situation of the exportation of flower products in Yunnan province, including its scale, market, transportation, trade barriers, etc. and then analyzes the problems and challenges in the exportation. "Belt and Road"...

Study on the Promotion of Rural Tourism in China's Ethnic Minority Areas ——Taking Inner Mongolia Autonomous Region as an Example

Yongzhen Zhou
China's rural development must be supported by industry, and the industry must give play to the comparative advantages of the countryside. The industry featuring agriculture and rural areas is suitable for the development of China's rural industry at this stage. Therefore, the development of rural tourism...

Research on the Evaluation Index System and Countermeasures of Chongqing Graduates' Employment Quality

Jingjing Lu, Xiaoqin Li, Yuzhu Wei, Chang Liu
In order to solve the problem of low employment quality of college students today, this paper collects data from questionnaires answered by college graduates in Chongqing, and uses SPSS software to conduct principal component analysis and factor analysis of survey data. It is concluded that: (1) The...

Non-homogeneous Construction of Xi'an Science and Technology Education Town

Yan Zhao, Bo Xing
In 2017, “the Guidelines for the Establishment of Characteristic Towns (Trial Implementation) of Xi'an” announced that the first 35 Characteristic Towns was beginning the construction in Xi'an. At present, under the background of the strategy of building “Big Xi'an” and “innovation and entrepreneurship”,...

A Study on Corpus-based EFL Vocabulary Teaching

Hongyan Lu
This paper aims to explore the advantages of corpus in EFL (English as Foreigner Language) vocabulary teaching by analyzing data in vocabulary teaching. The study shows that there are three advantages in EFL Vocabulary Teaching based on corpus: to improve the efficiency in vocabulary teaching by providing...

Research on the Development of Inclusive Finance in Poverty-stricken Areas under the Background of Precise Poverty Alleviation

Zongjian Lun, Qiuying Fu
Currently, the government has vigorously promoted the precise poverty alleviation. Considered to be a basic work for precision poverty alleviation, the Inclusive Finance can effectively promoted precision poverty alleviation. Increasing financial supply in poverty-stricken areas through the development...

Flipped Classroom Instructional Design Based on Online Courses

Chengxi Ma
As a net generation group, post-00s college students have the distinct characteristics of broad knowledge, strong network application technology and high personalized learning requirements. To some extent, traditional teaching design cannot meet the improvement of post-00s college students' knowledge...

Investigation and Study of Young Teachers' Teaching Ability Development Current Situation in Medical Vocational Colleges in China

Xiaomeng Zhang, Hengyue Yang, Chenjun Wang
This research adopts the survey research method to investigate the current situation of the development of teaching ability of young teachers in medical vocational colleges. At present, there are many problems in the development and cultivation of teaching ability of young teachers in medical vocational...

The Influence of Marketization on Governance Model in Chinese Private Higher Education

Jingfeng He, Jie Liu, Gang Cheng
With the acceleration of the market-oriented process of higher education, private higher education has become an indispensable part of education, and the construction and improvement of its management structure plays a key role in the balance of educational laws. The development of private colleges and...

Research on the Effective Supply of Public Goods in YuLin City under the Background of New Urbanization

Huanhuan Hu
The Nineteenth National Congress of the Communist Party of China put forward that we should continue to deepen the new road of urbanization and promote the development of rural economy in China. New urbanization not only aims at developing economy, but also gradually integrates elements of urban culture...

A Situational Design Method for Experiential Practical Teaching

Yan Zhou, Xiong Xiao, Jianguang Li, Lifang Yang, Gang Ren, Wenjiao Ding, Xiaosheng Liu
Situational design is the key to the whole experiential practice teaching. For one thing, the article starts with the experience context and user analysis. Through observing the user's itinerary, the method of situation design for teachers is introduced in detail. For another, relying on teachers' situational...

Research on Outward Direct Investment in Emerging Economies

Yao Yao, Yizhen Zhou
Outward direct investment from emerging economies has been increasing rapidly for the last decade. This paper analyzed the driven factors of outward direct investment from emerging economies, form both home country and host country perspective. This paper then elaborates the opportunities and risks in...

Opportunities and Challenges of "Internet +" to University Mathematics Teaching

Wenqiang Liu, Xiaogang Liu
This paper addresses the serious problems that today's "Internet + smartphones" bring to college mathematics classroom teaching. From the actual situation of higher mathematics classroom teaching in our school, the opportunities and challenges of college classroom teaching under the background of "Internet...

Research on the Influence of the Application of Projection Equipment on Art Teaching

Zhen Wang
This paper mainly analyzes the necessity of using projection equipment in painting. And the major forms of painting creation are used to analyze the advantages and disadvantages of the application of projection equipment with the hope of developing the strong points and avoiding the weak ones.

On the Approaches of College Ideological and Political Education

Yaoxin Song, Feng Mi
While strengthening professional education in China’s higher education, we should also do well in the ideological and political education of college students. To explore the ideological and political education suitable for Chinese college students, we adopt advanced theoretical ideas, noble moral sentiments,...

Research on the Brand Crisis of “Ruoqiang Jujube” Based on Brand Location Theory

Hainan Cui
Recently, China has vigorously advocated the construction of brand agriculture, promoting agriculture through brands and using strong brands. The development of agricultural product regional brands has boomed, regional characteristic agricultural products speak well about brand stories, enhance agricultural...

Research Progress, Theories Review and Trend Forecast on Placeness of Tourism Destination

Yu Deng, Chuangxin Li
This paper systematically summarizes the related research achievements about concept connotation, theoretical framework, research progress and research contents of Tourism Destination. Based on characteristic analysis of these published articles, it gives prediction and suggestion on the future research...

Migrant Worker’s Demand for Citizenization and Supply System

Songqing Tian
Whether and how to realize the citizenization of the rural migrant is not only the key of "agriculture, rural areas and farmers", but also related to the speed and quality of urbanization and industrialization. From the perspective of Needs-Hierarchy Theory, this paper discusses the different dominant...

The Establishment of Modern Enterprise Budget Based on ERP Control System: The Evidence from Dongfeng Yueda Kia

Wenhao Tan, Zhenpeng Ma
Corporate Finance budget as an important part of the work of that enterprise normal operations guarantee. In every enterprise, the budget should be attached great importance to the work. This article is an in-depth understanding of corporate control of the budget process, the meta-analysis presented...

Exploration on the Reform of Public Physical Education in Colleges and Universities in the New Era

Bin Liu, Wei Ni
The reform of Public Physical Education Teaching in Colleges and universities is to train and bring up socialist successors who are physically and mentally healthy, have comprehensive quality and are red and professional. By means of literature and other methods, this paper makes an analysis and study...

Little Reflection on the Current Art Teaching Practice in Kindergarten

Yanqing Hou, Mengyuan Xi
Children's aesthetic quality education is an important part of their overall development education. It will play a great role in promoting their emotional cultivation, personality cultivation and even the development of their overall quality. There are many deficiencies in the art activities of kindergartens,...

College English Classroom Teaching Based on Production-oriented Approach

Hong Li
Production-oriented approach theory advocates that all classroom teaching activities should serve a single goal, effective teaching and learning, and in classroom teaching, all language teaching activities should be closely related to application, realizing no boundary between "learning" and "application",...

The Application of Mobile Teaching Mode in The Practical Training of Large-class Interdisciplinary

Xiaodan Ma, Xiaofen Wang
The teaching reform of "Internet + teaching" has become an irreversible trend of the times. The implementation of mobile teaching mode in practical teaching enables teachers to manage the classroom more efficiently and monitor the learning track of students. For students, it can effectively stimulate...

Online Fashion Design Education Supported by Digital Three Dimensions Technologies

Liwen Gu, Xiaogang Liu
Online fashion design education is new but booming these years. A general landscape of the conventional online fashion design education without using the digital 3D fashion design techniques was presented. The drawback was analyzed and listed. Based on that, corresponding solutions of digital 3D fashion...

Study on the Development of Ecological Sports Tourism and Spatial Construction in Wuling Mountainous Area

Lizhong Wen
Under the new situation, the development of ecological sports tourism has become one of the hot topics in society. As continuously destitute areas, Wuling Mountainous Area needs to comprehensively analyze the development status and problems of ecological sports tourism, deepen spatial construction in...

Research on the In-And-After-Class Integration of Club-based Teaching in Physical Education of Colleges and Universities

Xiaoyu Tian
As the Party and governments of China attach increasing importance to education, colleges and universities are vigorously promoting the reform of education mode to train high-quality talents who can adapt to the society, which also covers the physical education. Nowadays, the physical quality of students...

Research on the Implementation Strategies of Mobile Internet Learning Model in College English Teaching

Hong Huang
With the continuous development of China's economy and the rapid development of Internet technology, all sectors of society have begun to introduce Internet technology, and gradually adopted the mobile Internet learning teaching mode in the field of College English teaching. The application of mobile...

Analysis of Innovation of Visual Communication Design Teaching under the Digitization Background

Yongxiao Liu
Digital technology is the information foundation for the development of the times. Under the influence of the ever-changing information dissemination mode, higher requirements come up to professional visual communication design talents. Combined with the actual situation, this paper showed a fact that...

Research on Supporting Policies of Multi-pillar Pension System in China

Xiaoqin Wu
The multi-pillar pension system in China is unbalanced development. This paper analyzes the performance of the system arrangements of PPA and concludes that the system arrangements of PPA have positive effects on pension assets through analyzing the performance of Pension Protection Act (PPA) in the...

Flexibility and Invisibility of Interpreters of Foreign Trade Business

Feifei Jiang, Zhiwen Feng
Interpreter’s invisibility not only refers to the interpretation strategy, but also refers to the invisible yet artificial traces during the interpretation performance. Interpreter’s performance will directly show in the interpretation tasks immediately. So the flexibility and invisibility is a major...

Construction of Entrepreneurship Education System for Logistics Management Majors Based on Big Data Mining

Duan Zheng
Based on the theoretical analysis of entrepreneurship education for logistics management specialty, this paper uses SWOT-PEST analysis method to analyze the entrepreneurship education environment for logistics management specialty, and constructs an entrepreneurship education system for logistics management...

Analysis on the Strategy of Reconstruction of Governance Structure in Higher Vocational Colleges

Jing Wang
Extend the concept of corporate governance structure to higher vocational colleges, and build a new college governance model based on business process reengineering theory. Reconstruct the governance structure of Dalian Vocational and Technical College with the professional construction process as the...

Review of Domestic Application Research of Big Data Mining Technology-SVM in Credit Risk Evaluation

Mu Zhang, Lu-jing Pang
As a classification model in large data mining technology, support vector machine (SVM) has been developing and improving continuously, it has been applied to the field of credit risk more and more widely. The effective evaluation of credit risk by support vector machine is beneficial to the development...

An Empirical Study of the Predictability of Vocabulary Knowledge and Reading Ability on Redesigned SAT Critical Reading and Implication for English Testing System in China

Wei Xu
This paper mainly discusses the relationship between vocabulary width, lexical depth and critical reading ability for intermediate and high-level proficiency level second language learners in China. By Pearson correlation and linear regress analysis of six types of data, it is found that vocabulary size...

Why are College Students Dropping out in Online English Writing? —A case study of Pigai.org

Yinxiu Ji
Online English writing has gained popularity in China’s college English education. With pigai.org as a leading online platform, online English writing is affecting English teaching and learning in positive ways in China. However, when we celebrate its contribution, a high attrition rate in online writing...

The Significance and Development Approaches of Hidden Curriculum in College English Teaching

Hongmei Li
There is no doubt that hidden curriculum is an important curriculum factor and resource following the whole process of teaching. It has the irreplaceable function and value of explicit curriculum. Therefore, the development and utilization of hidden curriculum in college English teaching are worthy of...

Research on Development Strategy of Creative Industries of Cultural Relics & Museum in Jilin Province

Shengchao Zhang
On the basis of the content and development characteristics on creative industries of cultural relics & museum, this article explored new ideas of government guidance, museum participation, enterprise innovation and market operation. Relying on the regional characteristics of Jilin Province (archaeological...

Research on Comprehensive Experimental Design of Financial Engineering Specialty

Xin Sui, Chunjing Wang, Rentong Xu
As a post-course of financial engineering, comprehensive experiment of financial engineering plays an important role in enriching students' professional knowledge of financial engineering. Considering this point, this research studies the comprehensive experimental design of financial engineering from...

Research on the Construction and Management of Open Computer Laboratory

Xiaoguang Su, Lili Yu, Hongyan Ren
Based on the actual situation of computer laboratories in Colleges and universities, aiming at cultivating engineering talents in the new era, this paper analyses the problems faced by computer laboratories and their disadvantages, and puts forward an idea for the construction of open computer laboratories...

Reform and Practice of Automation Professional Training Based on School-enterprise Cooperation —Taking the College of Applied Technology of Dalian Ocean University as an Example

Jing Zhang
In order to improve students' vocational post skills, this paper takes the automation major of Dalian Ocean University as an example to reform the training teaching. First, school-enterprise cooperation determines the direction of professional posts and training objectives, and implements the "double...

On the College Enterprise Education from the Perspective of Community Education

Tianwen Liu, Jingquan Chen
With the rapid development of the enterprise education in universities, it is worth studying how to integrate the enterprise education with community education so as to help people in the communities increase their degree of education. These years have witness diversified integration and exchanges carried...

Achievement Emotions as Mediators of Teacher Communication Behavior and Student Participation ——A Model Construction

Yufei Zhao
Communication between teachers and students is the most basic form of classroom teaching in universities. Teacher communication behavior also runs through the whole process of classroom teaching. Effective teacher communication behavior can not only create a good educational atmosphere, but also create...

The Study on the Reform of Classroom Teaching Quality Evaluation System in Military Academies under the New Situation

Di Chen, Ruijuan Hou
The classroom teaching quality evaluation is an important method and means of teaching quality supervision in military colleges and universities. This paper has analyzed the outstanding problems faced by the reform of classroom teaching quality evaluation system of military colleges and universities,...

On the Mechanism and Path of Tourism Urbanization in Southwest National Area

Rong Pu, Haixia Bai
China’s southwest national area is rich in tourism resources. Therefore, the development of tourism urbanization in this region has certain representativeness across the country. This paper first analyzed the tourism urbanization basis of the region and found that good urbanization foundation and tourism...

Research on the Platform of Academic Exchange between Teachers and Students in Chinese and Russian Universities

Lunbin Li, Haikun Teng
There are many problems in Sino-Russian academic exchanges between teachers and students, such as language, region, number of participants and so on. With the development of information technology, more and more academic exchanges are advocated in the information environment. They are no longer restricted...

Current Situation and Thoughts on the Moral Construction of the Staff and Workers in Private Colleges and Universities in the Context of the New Era

Guofeng Zhao
As an important part of higher education, private colleges and universities also play an important part in training socialist builders in the new era. The moral quality of teachers and staff in private colleges and universities is of vital importance to the sustainable development of private colleges...

Study on the Perfection of Compensation System for Rural Land Expropriation in China

Hongmei Zhang, Ning Zhang
with the rapid development of China's current economic level and urbanization process, the contradiction of land is becoming more and more prominent. We should establish a fair and reasonable compensation system for land expropriation, improve the compensation mechanism for rural land expropriation in...

Research and Practice on the Improvement of Teaching Ability of New Teachers Led by the Teaching Team in Traditional Chinese Medicine Colleges

Si-si Xiong
Based on the purpose of promoting the development of college teachers' teaching, this paper analyzes the status quo of teaching team construction and new teachers' teaching ability in Traditional Chinese medicine colleges from the perspectives of national policy, college construction and teacher demand,...