Competency Model-Based Improvement of Marketing Training Process Design

DOI

10.2991/seiem-18.2019.56How to use a DOI?

Keywords

marketing; training; competency

Abstract

Based on competency theory, this paper sets out to analyze the general characteristics of the types of competency which students majoring in marketing should possess. It then puts forward suggestions for improving the four aspects of training arrangement, hardware and software configuration, training format, and training process control and assessment of market training process design, with a view to better enhancing students' competency.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Xiaoyu Chen
AU  - Pengfei Jiang
PY  - 2019/01
DA  - 2019/01
TI  - Competency Model-Based Improvement of Marketing Training Process Design
BT  - Proceedings of the 3rd International Seminar on Education Innovation and Economic Management (SEIEM 2018)
PB  - Atlantis Press
SP  - 218
EP  - 220
SN  - 2352-5398
UR  - https://doi.org/10.2991/seiem-18.2019.56
DO  - 10.2991/seiem-18.2019.56
ID  - Chen2019/01
ER  -