Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2019)

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Optimization Management Model of the Industrial Enterprise Innovation Potential Development on the Basis of a Value-Oriented Approach

Authors
Oksana Zamazii, Vаlentyna Stadnyk, Galyna Sokoliuk, Natalja Prylepa
Corresponding Author
Vаlentyna Stadnyk
Available Online September 2019.
DOI
10.2991/smtesm-19.2019.9How to use a DOI?
Keywords
enterprise innovative potential, consumer value, profit, risks, expert evaluation, hierarchy analysis
Abstract

The problem of the optimization model constructing of industrial enterprise innovation potential development for improving their ability to implement competitive strategies has been actualized. The expediency of the value theory basic provisions using for this has been substantiated. The gist and functional assignment of the enterprise innovative potential from the standpoint of value-oriented approach have been considered. It has been argued that the main criterion of the optimal option choosing from possible alternatives of innovation potential development should be maximization of the company's ability to create consumer values in the context of selected competitive strategies. Technological and cognitive components of consumer value in connection with structural elements of the enterprise innovative potential have been highlighted. The optimization model for managing the industrial enterprise innovative potential development has been built adhering to the value-oriented approach. As the tools of practical implementation of this model the methods of expert evaluation and analysis of hierarchies that are used to assess the probable risks of decision-making have been determine.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2019)
Series
Advances in Economics, Business and Management Research
Publication Date
September 2019
ISBN
978-94-6252-790-4
ISSN
2352-5428
DOI
10.2991/smtesm-19.2019.9How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Oksana Zamazii
AU  - Vаlentyna Stadnyk
AU  - Galyna Sokoliuk
AU  - Natalja Prylepa
PY  - 2019/09
DA  - 2019/09
TI  - Optimization Management Model of the Industrial Enterprise Innovation Potential Development on the Basis of a Value-Oriented Approach
BT  - Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2019)
PB  - Atlantis Press
SP  - 38
EP  - 43
SN  - 2352-5428
UR  - https://doi.org/10.2991/smtesm-19.2019.9
DO  - 10.2991/smtesm-19.2019.9
ID  - Zamazii2019/09
ER  -