Model for Consumers Priorities Detection in E-trade Based on Classifying a Client’s Personal and Consumer Profile

DOI

10.2991/smtesm-19.2019.11How to use a DOI?

Keywords

e-trade, consumers characteristics, classification, personal profile, consumer profile

Abstract

In this work we present the developed model for consumers priorities detection in e-trade based on classifying a client’s personal and consumer profile. The presented model allows to improve the business process of choosing a rational set of goods and services depending on customer characteristics, to ensure the rationality and timeliness of receipt of goods and services on the e-trade market and ensure their diversification and differentiation. A rational set of information parameters about clients and their activity on the e-trade market has been proposed. The process of collecting, preparing and analyzing information about market clients for its subsequent clustering and classification has been described. The sources of information and connection between the selected consumers characteristics have been revealed (consumers characteristics of the e-trade market have been illustrated). The notion of a consumer profile in the e-trade market and client profile as a descriptive element of an element in the middle of the client cluster have been described. If the consumer profile and a set of personality characteristics of the cluster kernel or its element change, the set of goods and services changes accordingly. Taken together, they reflect the integral model of a typical e-trade client and can be used to identify and analyze customer priorities.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Oleg Pursky
AU  - Oleksander Kharchenko
AU  - Olena Fomina
AU  - Daria Holovina
PY  - 2019/09
DA  - 2019/09
TI  - Model for Consumers Priorities Detection in E-trade Based on Classifying a Client’s Personal and Consumer Profile
BT  - Proceedings of the 6th International Conference on Strategies, Models and Technologies of Economic Systems Management (SMTESM 2019)
PB  - Atlantis Press
SP  - 48
EP  - 52
SN  - 2352-5428
UR  - https://doi.org/10.2991/smtesm-19.2019.11
DO  - 10.2991/smtesm-19.2019.11
ID  - Pursky2019/09
ER  -