A Contrastive Analysis of Interpersonal Meaning in Chinese and English Public Service Advertisement

DOI

10.2991/snce-18.2018.221How to use a DOI?

Keywords

Public service advertisement; Interpersonal meaning; Evaluation

Abstract

Public service advertisement is a special kind of advertisement. It serves for the society without making any profits and aims to through various media to regulate and educate the public. This thesis compares Chinese and English public service advertisement from few aspects. Then draws a conclusion: different social-culture factors would have an effect on the realization of interpersonal meaning in Chinese and English public service advertisement.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinzhuo Jiang
AU  - Jiang Liu
PY  - 2018/05
DA  - 2018/05
TI  - A Contrastive Analysis of Interpersonal Meaning in Chinese and English Public Service Advertisement
BT  - Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018)
PB  - Atlantis Press
SP  - 1068
EP  - 1071
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-18.2018.221
DO  - 10.2991/snce-18.2018.221
ID  - Jiang2018/05
ER  -