An Analysis of Lexical Features in Advertising English from the Mental Lexicon Theory

DOI

10.2991/snce-18.2018.252How to use a DOI?

Keywords

English; Advertising language; Mental lexicon

Abstract

The vocabulary is the basic unit of the advertising language. As a one-way communication which is community-oriented, advertising requires appropriate representation of the language in order to achieve the expected effect of publicity. The construction of English advertising language is based on psycholinguistics. The theory of mental lexicon has found some features of vocabulary acquisition. This paper intends to analyze the possible application of the theory in advertising English and factors influencing the word extraction to advertising designer and readers.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Qiaoli Li
PY  - 2018/05
DA  - 2018/05
TI  - An Analysis of Lexical Features in Advertising English from the Mental Lexicon Theory
BT  - Proceedings of the 8th International Conference on Social Network, Communication and Education (SNCE 2018)
PB  - Atlantis Press
SP  - 1208
EP  - 1211
SN  - 2352-538X
UR  - https://doi.org/10.2991/snce-18.2018.252
DO  - 10.2991/snce-18.2018.252
ID  - Li2018/05
ER  -