Persuasive Da’wah Activities and the Socio-Demographic Factor

DOI

10.2991/sores-18.2019.1How to use a DOI?

Keywords

component; formatting; style; styling; insert

Abstract

Da’wah (Islamic communication, preaching) nowadays tend to its verbalistic activities (Da’wah billisan), but it is rare to conduct Da’wah bil-Hal (by doing). The aims of the research is to understand how the Profile of Persuasive Da’wah base on citizens’ demographic factor. The method of the study is survey to gain a quantitative data, by questionaire among 399 respondents of Cimahi City, with its sampling technique is multistage random sampling among families of Cimahi citizens. The paper results the important data on: The citizens’ demographic characteristic plays important role toward persuasive Da’wah. When the Da’wah are catched the citizens’ views it will be effective. The citizens’ likeness to the Da’i (preachers), themes of Da’wah, and the agendas of Da’wah as good cues to be persuasive Da’wah. When the Da’wah messages are favored and applicable by citizens it could become permanently exist in the citizen. The implication of the study is the more accepted a Da’wah by the citizens, the more persuasive it is. On the other hand, if people do not like the persuasive Da’wah, it will be less effective.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Bambang S. Ma’arif
AU  - Parihat Parihat
AU  - Umar Yusuf
AU  - Suliadi Suliadi
PY  - 2019/03
DA  - 2019/03
TI  - Persuasive Da’wah Activities and the Socio-Demographic Factor
BT  - Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
PB  - Atlantis Press
SP  - 1
EP  - 6
SN  - 2352-5398
UR  - https://doi.org/10.2991/sores-18.2019.1
DO  - 10.2991/sores-18.2019.1
ID  - Ma’arif2019/03
ER  -