Promotional Optimization in Developing Creative Industrial Products of MSMEs

DOI

10.2991/sores-18.2019.9How to use a DOI?

Keywords

promotions; products; social media; creative industries; MSMEs

Abstract

Entrepreneurs communicate with prospective customers through various forms of promotion, where prospective customers will get to know the product, and persuade them to like and buy products. The purpose of the study was to analyze the promotions carried out by Adorable projects covering the marketing mix, promotion mix, use of social media and the form of relationships that were built with MSMEs to develop creative industry products. This research method uses case studies. Data collection techniques used are observation, interview, and literature study. This study found the marketing mix that entrepreneurs do by providing quality products, and affordable prices. In addition, entrepreneurs apply promotional mixes such as sales promotions in the form of discounts, and word of mouth marketing. Social media used in the form of websites, Facebook, and Instagram. Entrepreneurs have good relationships with vendors so that they can develop the products of the MSME creative industry and the continuity of product availability is mainatained.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yusuf Hamdan
AU  - Aning Sofyan
AU  - Anne Ratnasari
AU  - Dikdik Tandika
PY  - 2019/03
DA  - 2019/03
TI  - Promotional Optimization in Developing Creative Industrial Products of MSMEs
BT  - Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
PB  - Atlantis Press
SP  - 38
EP  - 40
SN  - 2352-5398
UR  - https://doi.org/10.2991/sores-18.2019.9
DO  - 10.2991/sores-18.2019.9
ID  - Hamdan2019/03
ER  -