The Influence Factors towards the Interest to Use "Mandiri E-Money Card" in Depok, Indonesia

DOI

10.2991/sores-18.2019.101How to use a DOI?

Keywords

perceived usefulness; perceived ease of use; promotion appeal; interest to use

Abstract

The influence of technological advancement and Indonesian lifestyle today has birthed the need for everything practical and instantaneous. One of the new technologies currently under the spotlight is e-money or electronic money. Electronic money is not very popular yet its development was quite significant in 2009 to 2013. The object of this study is to determine the influence of perceived usefulness, perceived ease of use, and promotion appeal towards the interest to use "Mandiri E-Money Card" and to find the dominant factors. Data is collected through the distribution of questionnaires to 100 respondents in Depok, Indonesia. Sample is determined by the Slovin technique. Data is then analyzed by conducting the t test, F test, and coefficient of determination test. SPSS is also used to support the tests. The results show that perceived usefulness, perceived ease of use, and promotion appeal have a positive and significant influence on the interest to use "Mandiri E-Money Card", both partially and simultaneously.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Waseso Segoro
AU  - Ulfah Amelia
PY  - 2019/03
DA  - 2019/03
TI  - The Influence Factors towards the Interest to Use "Mandiri E-Money Card" in Depok, Indonesia
BT  - Proceedings of the Social and Humaniora Research Symposium (SoRes 2018)
PB  - Atlantis Press
SP  - 443
EP  - 444
SN  - 2352-5398
UR  - https://doi.org/10.2991/sores-18.2019.101
DO  - 10.2991/sores-18.2019.101
ID  - Segoro2019/03
ER  -