Tourism Communication 4.0 in Purwakarta Regency

DOI

10.2991/assehr.k.200225.009How to use a DOI?

Keywords

digital era, local wisdom, tourism communication strategy

Abstract

The current digital era or known as the 4.0 era, makes it easy for humans to communicate and interact indirectly in meeting their needs, one of them through browsing in the digital world. The digital world presents a variety of human needs about information, including tourism information. Tourism information opportunities in digital media are utilized by the Purwakarta Regency Government through the Sampurasun Pariwisata Purwakarta application, it displays information about tourism attractions in several destinations in Purwakarta, the application combines modern and traditional elements. This research uses a qualitative method approach with descriptive research type. The results showed that the application of Sampurasun Pariwisata Purwakarta become a tourism communication strategy in the industrial era 4.0 that utilizes technology and values of local wisdom in optimally developing the potential of regional tourism. The existence of a technology-based local cultural identity, Purwakarta is expected to become a region that has strong characteristics because the lack of a regional cultural identity is very vulnerable to elimination.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Evi Novianti
AU  - Aat Ruchiat Nugraha
AU  - Lukiati Komala
AU  - Kokom Komariah
PY  - 2020
DA  - 2020/03/03
TI  - Tourism Communication 4.0 in Purwakarta Regency
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 34
EP  - 37
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.009
DO  - 10.2991/assehr.k.200225.009
ID  - Novianti2020
ER  -