Tourism Communication 4.0 in Purwakarta Regency
- 10.2991/assehr.k.200225.009How to use a DOI?
- digital era, local wisdom, tourism communication strategy
The current digital era or known as the 4.0 era, makes it easy for humans to communicate and interact indirectly in meeting their needs, one of them through browsing in the digital world. The digital world presents a variety of human needs about information, including tourism information. Tourism information opportunities in digital media are utilized by the Purwakarta Regency Government through the Sampurasun Pariwisata Purwakarta application, it displays information about tourism attractions in several destinations in Purwakarta, the application combines modern and traditional elements. This research uses a qualitative method approach with descriptive research type. The results showed that the application of Sampurasun Pariwisata Purwakarta become a tourism communication strategy in the industrial era 4.0 that utilizes technology and values of local wisdom in optimally developing the potential of regional tourism. The existence of a technology-based local cultural identity, Purwakarta is expected to become a region that has strong characteristics because the lack of a regional cultural identity is very vulnerable to elimination.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Evi Novianti AU - Aat Ruchiat Nugraha AU - Lukiati Komala AU - Kokom Komariah PY - 2020 DA - 2020/03/03 TI - Tourism Communication 4.0 in Purwakarta Regency BT - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) PB - Atlantis Press SP - 34 EP - 37 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200225.009 DO - 10.2991/assehr.k.200225.009 ID - Novianti2020 ER -