Halal Awareness of Muslim Millennials Toward Cosmetics and Skincare Decision
- 10.2991/assehr.k.200225.010How to use a DOI?
- cosmetics, halal awareness, SEM PLS, skincare
Indonesia government has planned that all of the cosmetics distributed in Indonesia must have the halal certification in 2019. Therefore, it is important for Muslims in Indonesia to have a halal awareness in consuming cosmetics and skincare products. This study explores what variables influence the halal awareness of Muslim millennials towards their decision in choosing cosmetics/skincare. As far as the researchers’ knowledge, until now there is no research about halal awareness on Muslim millennials generation in Indonesia. This research will fill the gap by determining the impact of halal awareness factors to cosmetics selection decision especially for Muslim millennials in Bandung. There are 143 university students’ samples across Bandung which consist of Islamic university and other university students. By using PLS structural equation modelling, the results show that the knowledge of Halal Products significantly influences the Islamic understanding which indirectly affect the Halal cosmetic adoption. This means that their knowledge about halal products makes their awareness of halal product increase as well. This study suggest that halal awareness can be promoted by increasing the halal product knowledge to the Muslim community by using lecture, talks, or public service ads in order to accelerate the Halal certification policy.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Marizsa Herlina AU - Nur Azizah Komara Rifai AU - N. Sausan Muhammad Sholeh AU - Nety Kurniaty PY - 2020 DA - 2020/03/03 TI - Halal Awareness of Muslim Millennials Toward Cosmetics and Skincare Decision BT - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) PB - Atlantis Press SP - 38 EP - 44 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200225.010 DO - 10.2991/assehr.k.200225.010 ID - Herlina2020 ER -