Boosting the Performance of Convection Creative Industry Through Supply Chain Management and Brand Image Enhancement
- 10.2991/assehr.k.200225.132How to use a DOI?
- brand image, supply chain management, creative industry, SMEs’ performance
In this 21st century era, creative industry has been recognizing as a new Indonesian economic driver, especially textile industry that are forecasted to give positive trend in the future. Bandung, where is known as Creative City with great number of textile companies, has gathered more intention since many SMEs in textile industries try to develop their business in this city. This paper attempts to bring a better economic development for SMEs business in Bandung by revealing Supply Chain Management (SCM) application and Brand Image as crucial factors that brings big impacts to the textile SMEs’ performance. Quantitative analysis has been performed, supported by the literature review process to give better understanding about the causal relationship among those variables. The Partial Least Square result then exposes that among the SCM practices in textile SMEs’ companies, quality of information sharing emerges as the most influential factor that enhances the SMEs’ performance, followed by customer relationship, information sharing, quality information exchange’ and ‘lean production’. Besides of SCM, brand image also has impact to the textile SMEs’ performance in Bandung.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rabiatul Adwiyah AU - Cici Cintyawati AU - Firly Firmansyah AU - Febby Mustikawati AU - Siti Fatimah AU - Vina Islami PY - 2020 DA - 2020/03/03 TI - Boosting the Performance of Convection Creative Industry Through Supply Chain Management and Brand Image Enhancement BT - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019) PB - Atlantis Press SP - 608 EP - 612 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200225.132 DO - 10.2991/assehr.k.200225.132 ID - Adwiyah2020 ER -