Effect of Gratitude and Self Control to Impulsive Buying in Unisba Students

DOI

10.2991/assehr.k.200225.099How to use a DOI?

Keywords

self control, syukur, impulsive buying

Abstract

The problem in this research arose from our discovery about Unisba student’s behavior in excessive buying of cosmetic products. They buy these products without planning and consideration about the need of those cosmetic products. They did this behavior even after they have learnt Education of Islamic Religion course through 7 (seven) semesters. This course taught them about Islamic values, so they can accept whatever Allah SWT has granted them, so they can be more selective when it comes to buying cosmetic products, and buying them according to their need. The research methods used in this research is quantitative, the purposes of this research is to understand the effect of gratitude and self control to impulsive buying cosmetic products behavior. The samples of this research are Unisba students that like to buy cosmetic products. The results of this research are effect of gratitude to impulsive buying is 0,187 dan the effect of self control to impulsive buying is -0,267, from this results we can draw conclusion that every variable have little effects on impulsive buying. Gratitude and self control have little effects on impulsive buying in Unisba Students.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Anna Rozana
AU  - Eni N. Nugrahawati
AU  - Dinda Dwarawati
PY  - 2020
DA  - 2020/03/03
TI  - Effect of Gratitude and Self Control to Impulsive Buying in Unisba Students
BT  - Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)
PB  - Atlantis Press
SP  - 465
EP  - 469
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200225.099
DO  - 10.2991/assehr.k.200225.099
ID  - Rozana2020
ER  -