Digital Marketer’s Capability in Handling Marketing Products and Services on Instagram

DOI

10.2991/assehr.k.210617.004How to use a DOI?

Keywords

digital marketer, marketing, products, services, Instagram

Abstract

Digital marketing is an important effort in selling products or services in this digital era and this new technology world. Digital marketers’ duties are not only growing brand awareness and increasing product sales, but also being an option in obtaining feedback on products released to the market. Therefore, a digital marketer is required to build closeness with costumers. This study aims to analyze the digital marketer skills of Sekolahbisnisonline.id in dealing with marketing products and services. The purpose of this study is to analyze the ability of digital marketers in composing advertising messages, the ability to overcome obstacles in using Instagram, and create closeness with costumers. This research method uses qualitative research methods with a case study approach. This study found digital marketers were able to compose advertising messages, were able to overcome obstacles in using Instagram, and were able to build relationships with costumers, so that costumers connected to the products or services being sold.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yusuf Hamdan
AU  - Anne Ratnasari
AU  - Aning Sofyan
AU  - Yenni Yuniati
PY  - 2021
DA  - 2021/06/19
TI  - Digital Marketer’s Capability in Handling Marketing Products and Services on Instagram
BT  - Proceedings of the Social and Humanities Research Symposium (SORES 2020)
PB  - Atlantis Press
SP  - 14
EP  - 17
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210617.004
DO  - 10.2991/assehr.k.210617.004
ID  - Hamdan2021
ER  -