Digital Marketer’s Capability in Handling Marketing Products and Services on Instagram
- 10.2991/assehr.k.210617.004How to use a DOI?
- digital marketer, marketing, products, services, Instagram
Digital marketing is an important effort in selling products or services in this digital era and this new technology world. Digital marketers’ duties are not only growing brand awareness and increasing product sales, but also being an option in obtaining feedback on products released to the market. Therefore, a digital marketer is required to build closeness with costumers. This study aims to analyze the digital marketer skills of Sekolahbisnisonline.id in dealing with marketing products and services. The purpose of this study is to analyze the ability of digital marketers in composing advertising messages, the ability to overcome obstacles in using Instagram, and create closeness with costumers. This research method uses qualitative research methods with a case study approach. This study found digital marketers were able to compose advertising messages, were able to overcome obstacles in using Instagram, and were able to build relationships with costumers, so that costumers connected to the products or services being sold.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yusuf Hamdan AU - Anne Ratnasari AU - Aning Sofyan AU - Yenni Yuniati PY - 2021 DA - 2021/06/19 TI - Digital Marketer’s Capability in Handling Marketing Products and Services on Instagram BT - Proceedings of the Social and Humanities Research Symposium (SORES 2020) PB - Atlantis Press SP - 14 EP - 17 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210617.004 DO - 10.2991/assehr.k.210617.004 ID - Hamdan2021 ER -