The Effect of Perception and Motivation on Entrepreneurial Interest
Bandung City Women Case Study
- https://doi.org/10.2991/assehr.k.210617.018How to use a DOI?
- perception, motivation, entrepreneurial interest
This study aims to examine the effect of perception and motivation on women’s entrepreneurial interest in Bandung. The research method used was a survey with a quantitative approach, using a sample of 100 women in the city of Bandung. Using multiple regression analysis, the results show that perceptions have a significant effect on the interest in women entrepreneurship, or have a significant role in forming the interest in entrepreneurship, and motivation has a significant effect on the interest in entrepreneurship in women in Bandung or has a role in the interest in entrepreneurship in women in Bandung. Another finding from this study is that perception and motivation variables have a significant effect on women’s entrepreneurial interest in Bandung. This shows that perceptions and motivation will provide indirect experience for women, because at least woman has knowledge of how to run a business, and so on.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Agung Suryadi PY - 2021 DA - 2021/06/19 TI - The Effect of Perception and Motivation on Entrepreneurial Interest BT - Proceedings of the Social and Humanities Research Symposium (SORES 2020) PB - Atlantis Press SP - 79 EP - 84 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210617.018 DO - https://doi.org/10.2991/assehr.k.210617.018 ID - Suryadi2021 ER -