Proceedings of the Social and Humanities Research Symposium (SORES 2020)

The Effect of Perception and Motivation on Entrepreneurial Interest

Bandung City Women Case Study

Authors
Agung Suryadi
Corresponding Author
Agung Suryadi
Available Online 19 June 2021.
DOI
https://doi.org/10.2991/assehr.k.210617.018How to use a DOI?
Keywords
perception, motivation, entrepreneurial interest
Abstract

This study aims to examine the effect of perception and motivation on women’s entrepreneurial interest in Bandung. The research method used was a survey with a quantitative approach, using a sample of 100 women in the city of Bandung. Using multiple regression analysis, the results show that perceptions have a significant effect on the interest in women entrepreneurship, or have a significant role in forming the interest in entrepreneurship, and motivation has a significant effect on the interest in entrepreneurship in women in Bandung or has a role in the interest in entrepreneurship in women in Bandung. Another finding from this study is that perception and motivation variables have a significant effect on women’s entrepreneurial interest in Bandung. This shows that perceptions and motivation will provide indirect experience for women, because at least woman has knowledge of how to run a business, and so on.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Social and Humanities Research Symposium (SORES 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 June 2021
ISBN
978-94-6239-396-7
ISSN
2352-5398
DOI
https://doi.org/10.2991/assehr.k.210617.018How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Agung Suryadi
PY  - 2021
DA  - 2021/06/19
TI  - The Effect of Perception and Motivation on Entrepreneurial Interest
BT  - Proceedings of the Social and Humanities Research Symposium (SORES 2020)
PB  - Atlantis Press
SP  - 79
EP  - 84
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210617.018
DO  - https://doi.org/10.2991/assehr.k.210617.018
ID  - Suryadi2021
ER  -