Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)

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The Implication of Perceived Value to Continuance Intention to Use among Mobile Payment Users in Indonesia

Authors
Ratyuhono Linggarnusantra Putra*, Ananda Sabil Hussein, Margono Setiawan, Agung Yuniarinto
Department of Management, Faculty of Economics and Business, Brawijaya University, Malang, Indonesia
Corresponding Author
Ratyuhono Linggarnusantra Putra
Available Online 23 April 2022.
DOI
10.2991/assehr.k.220407.116How to use a DOI?
Keywords
mobile payment; perceived value; continuance intention to use; demography
Abstract

The role of technology that affects to human life is not only happening in developed countries, but also in developing countries including Indonesia. The Covid-19 pandemic has accelerated digital transformation in society, one of it is regarding payment transaction technology. Mobile payment as one of the technologies provides features for the users such as cashless payment in stores, money transfer, and e-payment for various daily needs through the application. This study aims to examine the impact of perceived value on the continuance intention to use of mobile payment users in 6 provinces in Java Island by considering demography as a moderating variable to see potential differences between user profiles. Data is collected from 400 mobile payment users living in 6 provinces in Java Island, Indonesia, and analyzed using Partial Least Square Structural Equation Model (PLS-SEM). The findings in this study contribute to the formation of a comprehensive research model to capture the phenomenon of the utilization of digital technology in society, as well as become a reference for mobile payment service providers in making strategies to ensure business sustainability through continuance intention to use among their users.

Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 April 2022
ISBN
10.2991/assehr.k.220407.116
ISSN
2352-5398
DOI
10.2991/assehr.k.220407.116How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press SARL.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Ratyuhono Linggarnusantra Putra
AU  - Ananda Sabil Hussein
AU  - Margono Setiawan
AU  - Agung Yuniarinto
PY  - 2022
DA  - 2022/04/23
TI  - The Implication of Perceived Value to Continuance Intention to Use among Mobile Payment Users in Indonesia
BT  - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021)
PB  - Atlantis Press
SP  - 564
EP  - 568
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220407.116
DO  - 10.2991/assehr.k.220407.116
ID  - Putra2022
ER  -