Integrated Mobile Business Clinic Program in Encouraging the Strengthening of the Micro Business Market for the Snack Market during the Adaptation Period of New Habits in Bandung
- DOI
- 10.2991/assehr.k.220407.031How to use a DOI?
- Keywords
- mobile business clinic; micro business; adaptation of new habits
- Abstract
There are currently 13 micro-enterprises in the snack market sector in the city of Bandung which have been collected based on observations, video calls with several stall owners, discussions with booth showcase design designers, and interviews with (ASPAMI (Association of Indonesian Food and Beverage Entrepreneurs) and also the results of discussions in the FGD (forum group discussion) between the Unisba PKM (Community Service) team and the Bandung Kadin to strengthen the portrait of this business problem phenomenon and try to provide the right solution to the problem. booth or showcase as an attractive place for selling, increasing online marketing, providing marketable packaging tutorials, and initiating the formation of a cooperative for street food stalls. These efforts have yielded positive results, although they are still not optimal during the adaptation period of this new habit, but they are available. Yes, attractive booths and the use of social media such as WhatsApp, Facebook, and Instagram as promotional media have been successfully realized, by developing both the appearance of photo designs, writing or narration and the promotional content displayed.
- Copyright
- © 2022 The Authors. Published by Atlantis Press SARL.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Sri Suwarsi AU - Rusman Frendika AU - Azib Azib AU - Kiki Zakiah PY - 2022 DA - 2022/04/23 TI - Integrated Mobile Business Clinic Program in Encouraging the Strengthening of the Micro Business Market for the Snack Market during the Adaptation Period of New Habits in Bandung BT - Proceedings of the 4th Social and Humanities Research Symposium (SoRes 2021) PB - Atlantis Press SP - 161 EP - 165 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.220407.031 DO - 10.2991/assehr.k.220407.031 ID - Suwarsi2022 ER -