Fusion Development Path between "Han Ma" and Urban Culture

DOI

10.2991/sschd-16.2016.28How to use a DOI?

Keywords

Wuhan Marathon; "Han Ma"; city culture

Abstract

This study used the methods of literature review, comparative analysis, experts visit, site visit, and case analysis. Analyzing the current situation of some city marathon races at home and abroad, as well as the integration of marathon and city culture. Based on this present status, the study put forward development routes of fusing Wuhan marathon with city culture. This study deem that the integration of Wuhan marathon and city culture should centre on building competition brand, attaching the importance of city spirit, prefecting the construction of city attractions, developing the inside information of the city and the competition system, relying on cultural industries, and realizing the people-oriented idea.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yao-Nan Li
AU  - Miao-Miao Wang
AU  - Meng-Meng Yang
PY  - 2015/12
DA  - 2015/12
TI  - Fusion Development Path between "Han Ma" and Urban Culture
BT  - Proceedings of the 2nd Annual International Conference on Social Science and Contemporary Humanity Development
PB  - Atlantis Press
SP  - 141
EP  - 145
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-16.2016.28
DO  - 10.2991/sschd-16.2016.28
ID  - Li2015/12
ER  -