The Research of the Relation between the Sports Information Needs and the Sports Participation of College Students

DOI

10.2991/sschd-16.2016.142How to use a DOI?

Keywords

Sports information, Sports participation, Sports media, College students.

Abstract

Chinese college students have the desire to contact various media and the communication contents and have no fixed direction and focus for acceptance. To a considerable extent, they contact the media to increase the knowledge of sports, learning the national and world sports events, satisfying curiosity and seeking entertainment. There are some college students who have the common sports interests and hobbies as well as the same acceptance tendency, but they are also scattered and mixed. They have high and special requirements in receiving information and strong purpose and utilitarian in participating in sports communication activities, utilitarian. With the improvement of the material and spiritual life, the number of such students is increasing. By reviewing the media exposure from the perspective of Chinese college students' motivations, it can be found that there are individually different students who have different expectations on the media contact and produce the corresponding media contact behavior. As to college students' contact time of the mass media sports information, the majority of Chinese college students are exposed to the media in less than 1h. The order of the electronic media selection is: television, radio and network. The order of the print media selection is: book, newspaper and magazine. We will start from the college students' specific requirements and use of media to consider the impact of the media on them.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Meng-ning Xie
PY  - 2015/12
DA  - 2015/12
TI  - The Research of the Relation between the Sports Information Needs and the Sports Participation of College Students
BT  - Proceedings of the 2nd Annual International Conference on Social Science and Contemporary Humanity Development
PB  - Atlantis Press
SP  - 737
EP  - 743
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-16.2016.142
DO  - 10.2991/sschd-16.2016.142
ID  - Xie2015/12
ER  -