Reasonable Regulation on Identifiability of Online Video Implantable Advertising
Authors
Li-Han LIU
Corresponding Author
Li-Han LIU
Available Online January 2019.
- DOI
- 10.2991/sschd-18.2019.10How to use a DOI?
- Keywords
- Online Video Explicit Implantable Advertising, Online Video Implicit Implantable Advertising, Identifiability, The Consumer’s Right to Know, Reasonable Regulation.
- Abstract
Due to its low identifiability, online video implantable advertising affects the consumer’s right to know, especially the implicit implantable advertising. To better protect the consumer’s right to know, online video implantable advertising needs to be identified and its identifiability needs to be reasonably regulated. By observing the advertising release of three typical players and their webpage online videos, drawing lessons from some professionals’ perspectives, this paper proposes the criterion of identification, the identification method and the reasonable regulation of the online video implantable advertising.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Li-Han LIU PY - 2019/01 DA - 2019/01 TI - Reasonable Regulation on Identifiability of Online Video Implantable Advertising BT - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018) PB - Atlantis Press SP - 49 EP - 53 SN - 2352-5398 UR - https://doi.org/10.2991/sschd-18.2019.10 DO - 10.2991/sschd-18.2019.10 ID - LIU2019/01 ER -