Reasonable Regulation on Identifiability of Online Video Implantable Advertising

DOI

10.2991/sschd-18.2019.10How to use a DOI?

Keywords

Online Video Explicit Implantable Advertising, Online Video Implicit Implantable Advertising, Identifiability, The Consumer’s Right to Know, Reasonable Regulation.

Abstract

Due to its low identifiability, online video implantable advertising affects the consumer’s right to know, especially the implicit implantable advertising. To better protect the consumer’s right to know, online video implantable advertising needs to be identified and its identifiability needs to be reasonably regulated. By observing the advertising release of three typical players and their webpage online videos, drawing lessons from some professionals’ perspectives, this paper proposes the criterion of identification, the identification method and the reasonable regulation of the online video implantable advertising.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Li-Han LIU
PY  - 2019/01
DA  - 2019/01
TI  - Reasonable Regulation on Identifiability of Online Video Implantable Advertising
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 49
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.10
DO  - 10.2991/sschd-18.2019.10
ID  - LIU2019/01
ER  -