Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)

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91 articles

Analysis of the Stereotype Formation Mechanism of Square Dance Damas in the We Media Era

Xun ZHAN, Yuan-Yi MA, Li-Ping LIU
In the era of We Media, Square Dance Damas have been always constantly recognized as a negative image in many media reports. How is this negative stereotype Square Dance Damas constructed? This study, taking Square Dance Damas violently occupying the basketball court news as an example, combined with...

The Mediating Role of Self-differentiation in the Relationship between College Students' Cell Phone Dependence and Family Function

Lu-Ying NIU
Purposes To explore the relationship between college students' family function, self-differentiation and mobile phone dependence. Methods Using convenient sampling, 430 undergraduates were selected from a college in Wuhan City. Questionnaires using Mobile Phone Dependency Index (MPAI), Family Function...

The Influence Analysis on the Elements of Innovation and Entrepreneurship Culture Environment in the Universities——Based on the Quantile Regression Results about Entropy

Sheng-Juan HAN, Jing-Ping ZHU
Through the decomposition of the elements of innovation and entrepreneurship culture environment in universities, measurement tables are formed. Based on the survey data, the entropy value is used to comprehensively measure the innovation and entrepreneurship culture environment of universities. It is...

How to be a Party Branch Secretary Based on The Background of the New Era

Yun HAN, Jin DU, Yu SHI, Hong-Ying SUN, Hua LIU
This article elaborates on the ability and quality of a party branch secretary from four aspects, and analyzed the duties and tasks of the party branch secretary. Through continuous study, improve their overall quality, manage and drive the members of the branch, do a good job in the construction of...

To Explore the Changes in Dress System Affected by Imperial Politics Thinking during Sui and Tang Dynasties

Hong XIE, Lan-Lan YAN
The ancient Chinese dress system was a visual product of political thought at every stage of Chinese history. Under the influence of syncretism of three religions, the political thought changed significantly, and the dress rules were changed accordingly. This article started with ideology and politics...

The Relationship between Judicial Trial and Network Public Opinion

Yue FEI
Independent Trial and Public Opinion Supervision as two important factors driving China's construction have always existed in the development process. The judicial trial pursues justice and independence. The judges also strive to follow the logic of the law on the results of the trial and make judgments...

Effectiveness Analysis of Earthquake Emergency Plan Implementation in College and University

Yue-Qiao YANG
Earthquake emergency plan(EEP) is one of effective approach to overall strengthen the ability to earthquake disasters reduction. Colleges and universities (C&U) where locate in Beijing region are one of the main body of earthquake preparedness and disaster reduction work. The paper designed to questionnaire...

Overview of Research on Enterprise Subculture

Xiao-Meng WEI, Run-De LU
On the basis of summarizing the research on enterprise subculture by domestic and foreign scholars, the research fields of its research results are defined, constituted, classified and formed. In accordance with the order of overseas and domestic and time evolution, this paper reviews the research status...

Collaborative Governance Mechanism for the Safeguarding of Intangible Cultural Heritage in the Internet Age

Cheng YANG
The popularization and application of large data has further aggravated the differences between the modern social environment and the original environment of intangible cultural heritage. With digitization and informatization gradually evolving from the technical measures for the safeguarding of intangible...

Reasonable Regulation on Identifiability of Online Video Implantable Advertising

Li-Han LIU
Due to its low identifiability, online video implantable advertising affects the consumer’s right to know, especially the implicit implantable advertising. To better protect the consumer’s right to know, online video implantable advertising needs to be identified and its identifiability needs to be reasonably...

A Visual Analysis of the “11.13” Terrorist Attacks in Paris Based on UCINET

Qi-Wu WU
As a tool of quantitative analysis, Social Networks Analysis (SNA) has attracted more and more attention and favor. Among them, the network visualization analysis tool UCINET has powerful data visualization and data dynamic analysis functions. By analyzing the relationship between the analysis points...

A File Storage System of Drug Addicts Control based on Block Chain

Jian-Ying XIONG
The public security departments, government agencies and community departments in China should carry out daily supervision and assistance to drug addicts listed in the control. But the responsibility distinction is not clear in the actual work. So it brings low control efficiency, resulting in the lack...

Service Reliability Diagnosis of Tourism Supply Chain

Zhen FENG, Tian-li SHEN, Jing QIAN
In order to promote the service level of tourism supply chain, the fault tree of tourism supply chain was compiled to diagnose the service reliability, which is based on questionnaire. Via giving the calculation methods of top event risk probability and bottom events risk equivalent and taking Pingyao...

Research on Innovative Design of “Intangible Cultural Heritage” Bamboo Products

Ying-Ying XIAO, Juan CHEN
Based on the in-depth research on the innovative design of China's “intangible cultural heritage” bamboo products (mainly in Hubei), the cultural connotations of national tradition embodied in bamboo art is excavated from perspectives of decoration theme, modeling, texture, material selection and processing;...

Application of Folk Art in the Nationalized Original Furniture Design

Yu QIAN, Yue-Yue PANG
This paper researched the value, significance and ways to achieve innovation of modern furniture, by studying folk art applied to the nationalized original furniture design. First of all, this paper analyzed the three ways for the development of nationalized furniture. Then, it studied the significance...

Exploring the Countermeasures for the Governance of Urban Mobile Traders in China

Xiao HAN, Yi-Wen LIANG, Xiu-Min JIANG
With the gradual acceleration of urbanization in China, there is a contradiction between the “face” of the city and the “abdomen” of mobile merchants. Urban mobile traders have become a major problem in urban governance. In order to better break through the bottleneck of urban mobile trader governance...

Public Governance of Shared Bicycles

Yu-Shi GONG, Shu-Ning WANG, Xiu-Min JIANG
With the improvement of economic development and the rapid development of Internet technology, the sharing economy has gradually become a part of people's lives. Under the prevailing development of the Internet and the concept of low-carbon travel and green travel, shared bicycles were popular overnight,...

Research on Sino-Indian Co-production Strategy Based on Cultural Diversity

Rui YANG, Hong-Yan GAO
China and India are both big countries in population and film industry. Film and Television Cooperation between the two countries can promote economic and cultural development in a better direction. However, the Film and Television Cooperation between the two countries has just started and only a few...

Study on the Influential Factors of the Social Platforms Users Loyalty: The Flow Theory Perspective——Take Mobile Short Video Software as an Example

Yu-Ting XU, Ying-Si ZHAO
In the rapidly developing self-media era, mobile short video social applications have become a brand-new form of social entertainment, which have aroused widespread concern. In order to promote these applications and increase user usage, this paper, on the basis of flow theory, took users of it as the...

Research on the Policy Support Mechanism for Constructing Russia Border Free Trade Zone

Hong-Xia RONG
Cooperation between China and Russia in border area is crucial. The two governments should establish a border free trade zone at an early date. Relevant policies must be adjusted for build the Russia border free trade zone, and the support of fiscal and taxation policies is particularly important. Considering...

Research on the Construction Path of Shaanxi Characteristic Town under the Background of Rural Revitalization Strategy

Feng-Xiang JIANG
The characteristic towns have become a social hot spot since the government proposed to build 1000 special towns within three years in 2016. Xi Jinping, General Secretary put forward the new development concept of rural revitalization strategy in 19th CPC National Congress report. How can the characteristic...

How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory

Zi-Hui SONG, Wen-Bing WU, Hui DENG
Based on the characteristics and related research of the post-90s, this paper finds out the factors affecting the satisfaction of online shopping of after 90s. Through the questionnaire survey of 285 post-90s online shopping consumers in Shanxi Province, the factors affecting the satisfaction of online...

An Analysis on Tourist Behavior in Ecotourism Area: A Case of Shenyang Bird Island, China

Xiao-Ping GU, Peng-Fei WANG
Analysis and study on the characteristics of tourist behavior is very significant for tourism managers to make decision and carry out sustainable tourism as well as government authorities. As the only bird-watching center with natural ecological characteristics, Bird Island, located in Shenyang City,...

Improvement and Innovation of the Government Spokesperson System Based on Use and Satisfaction Theory——Taking the "Changchun Changsheng Vaccine Event" as an Example

Xiao HU, Xue-Yan CAO, Pei-Han LIU
Based on the theoretical perspective of use and satisfaction, this paper takes the “Changchun Changsheng Vaccine Event” as an example to analyze the preferences and habits of the audience towards the information choosing over the Internet in the current social emergencies, and, on the basis, put forward...

Thoughts on "Tourism+" in Jilin Province

Yu-Fei ZHAO
The proposal of “tourism +” is to achieve the growth of tourism supply through the integration of related industries and tourism consumption. “Tourism +” can promote the development of new tourism format, solve the bottleneck problem of tourism development, better meet tourism needs, promote industrial...

Analysis on the Influencing Factors of Construction Employee Well-being: Based on the Survey of the China State Construction

Li-Zhang ZHANG, Bing XU, Qiang-Guo ZHENG
Employee well-being has an important impact on improving working enthusiasm and enhancing the competitiveness of enterprises. This paper investigates about 70000 employees in the China State Construction (CSCEC), which is one of the largest construction groups in the world, to explore the influencing...

Analysis on Multi-elements Constitution of Social Governance System in Western Ethnic Regions ----The Investigation and Analysis Based on Buyi and Miao Country in Gao Villiage, Kaiyang County

Bo-Wen ZHANG, Jin-Ru MAO
In the face of constant increasing process of new type of urbanization and industrialization, more diverse and open social transition, the past sole government administrative control mode in western ethnic areas has been in a dilemma. Transforming government function, realizing the fundamental transformation...

Study on QFD Method in the Selection of Engineering Material Suppliers

Zhen FENG, Yue JIN, Cheng WANG
In order to reduce the emotional factors in the selection of engineering material suppliers, QFD is applied to propose the quantitative method of selection of engineering material suppliers, and transform requirements of engineering materials into engineering and service characteristics that can be measured...

Reflections on the Work of Students' Grassroots Party Building in the New Era Background

Yun HAN, Jin DU, Yu SHI, Xiao-Pan FAN, Yi-Ming LI, Hua LIU
The grassroots party organization in colleges and universities is to implement the strategy research, management of frontline combat fortress, to promote scientific development, promote the harmonious campus construction. As the research object, under the big Angle of view in the new period, through...

Reform of Laboratory Construction and Experimental Teaching Model in Private Institutions of Higher Learning

Ya-Song LIU, Jie GAO, Jing-Guang WEI
As an emerging private institution of higher learning, we consider building a high ended laboratory in which resources can be all well distributed and effectively shared as the primary principle of our laboratory construction in the long term. With this laboratory, we are enabled to create a brand new...

New Research on the Problems of College English Writing and Its Strategies

Ting-Xiang ZHOU
With the reform and development of higher education, in order to comply with the development trend of the new era of internationalization and informatization, improving college students’ English writing ability has increasingly become the focus and difficulty to be solved by both teachers and students....

Analysis of the Mode of Higher Vocational Education for the Disabled-Take the Mode Selection in Sichuan Province as an Example

Rui YANG, Hong XIA, Yu ZENG
The development of higher vocational education for the disabled has become an important means to promote the comprehensive development of the disabled in the new situation, but educational resources, funding and management system can’t meet the current development needs. Sichuan Province actively innovates...

Survey on College Students' Reading in the Era of Internet Plus and Improvement Measures—One Beijing College as an Example

Xia CHEN
In the era of Internet Plus when Internet and new media industry develops rapidly, people’s ways of reading are more and more diversified, developing from traditional reading to digital reading. Medium of reading is transforming from paper to paperless media. Correspondingly, reading is showing the trend...

Research Overview on the Second Foreign Language Courses under the Perspective of the Postgraduates’ Education in Engineering Universities

Yan LIU
Firstly, the author reviews the present situation of the opening of the second foreign language courses under the perspective of the graduate student training in in engineering colleges and universities. This article makes investigation, analysis and induction on the present situation of the second foreign...

A Practical Study of Corporate Finance Teaching Based on Blended Learning

Ai-Li DU, Lei WANG
Blended learning combines the advantages of traditional classroom and online learning, and becomes the preferred teaching model at present. Combined with the exploration of the mixed teaching model of corporate finance courses in recent years, from the teaching design, teaching implementation and teaching...

Study for Innovative Contents of Accounting Professional Education in Circular Economy

En-Zhu LI, Gang LI, Guan-Nan LI
With the help of theoretical analysis, this paper systematically discusses the limitations of accounting professional education for various accountants in the current situation of circular economy and the reasons for its formation. Combined with the characteristics of accounting in circular economy,...

Construction of Three-dimensional Interactive Art Education System in Ordinary Colleges and Universities

Meng-Qing SUN
To clarify the problems existing in art education in ordinary colleges and universities, and to demonstrate a three-dimensional interactive art education system through examples, including: the horizontal combination of art disciplines; the first classroom of art education and the second classroom Longitudinal...

Cognitive Linguistic Approach to Teaching English Phrasal Verbs: Experimental Evidence on “V+down/up” Constructions

Ying LI
English phrasal verbs are difficult for foreign language learners to learn. Some experiments have been conducted under the Cognitive Linguistic (CL) approach and found that it is more effective than the traditional teaching method. But all of their subjects are not Chinese English learners (CELs). Therefore,...

A Study on Pigai System-based RTMI Teaching Model of English Writing

Wen-Xia PAN
Based on the theory of constructivism and the process theory of composition, the paper discusses a teaching model of Real-Time and Multi-member Interaction (RTMI) based on Pigai system and an empirical study on the new model was conducted in a vocational college in Southern China. A year’s study shows...

Bibliometric and Visualized Analysis of the Research on Nüshu in China

Ya-Ping TIAN, Pei-Lin LIU, Yi-Ning XIE, Yi-Meng ZHOU, Hao CHANG, Jing CHEN
Nüshu, also known as “female scripts”, is a unique gender specific literal symbol system in the world, which covers a series of comprehensive local cultural phenomenon with distinct female characteristics. This paper concerns the bibliometric and visualized analysis of the research on Nüshu in China,...

Fashioning Chinese History and Culture --A Comparison Analysis of Eileen Chang’s “Chinese Life and Fashions” and “Geng Yi Ji” 1943

Lan-Lan YAN, Jing SONG
This paper focuses on two articles by the Shanghai-born writer Eileen Chang. Written in January and December 1943 respectively, “Chinese Life and Fashions” was created for the English language, Shanghai-based magazine The XXth Century, “Geng Yi Ji” was produced for the Chinese Magazine Gu Jin (Past and...

A Study of the Role of LunYu in College Students' Professional Ethics

Huan-Huan WANG
“Professionalism” is the value criterion of the core values individually, which plays an irreplaceable role in social life. Professionalism is a dual requirement either internal or external, which requires not only the respect to undergraduate themselves and self-affirmation, but also the respect to...

Research on Construction of Learning Ecosystem of Network University

Guang-Ling GAO, Xiang-Hua PAN, Jie ZHAN, Gui-Hua LIN, Zhi-Ming ZHANG, Shi-Chen JIN
Enterprise network university is a knowledge service institution that can enhance the competitive advantage of enterprises. In the era of knowledge economy, the important task that enterprise universities face is how to realize the transfer, sharing, evolution and proliferation of knowledge, so as to...

Research on Deep Learning through Micro-video

Jun-Feng ZHANG
In recent years, with the continuous development of education informatization, How to scientifically and reasonably use new media technology to promote students’ deep learning is extensively concerned by the educational technology researchers. This paper discusses the supporting effect of micro-video...

The Application of Action Research in the Teaching of Extensive Reading

Li-Yao MIAO, Ying ZHAN
Based on the author’s own Action Research conducted in extensive reading class, this paper introduces the plan development, describes the action process and the implementation of the plan, reflects on the effect of the teaching, and discusses the practical significance of Action Research in foreign language...

Am I mad? : An analysis of “The Mad Girl’s Love Song”

Ying-Yue CUI
This paper focuses on a piece of Plath’s poetry – The Mad Girl’s Love Song – and examines how she depicts her constant shift between a state of conscious and a state of madness. As one of the most significant female authors in American literature, Sylvia Plath has continued to fascinate readers and scholars...

Procrastination: A Psychological Study on the Love Song of J. Alfred Prufrock

Dan-Qiu QIAO, Li-Yao MIAO
The Love Song of J. Alfred Prufrock is T.S Eliot’s masterwork which reflects his modernism thoughts on the despiritualized world during WWI. Study and analysis of this poem are mainly from the following perspectives: modernism, archetypal criticism and the biblical allusions in the poem. Combined with...

Research on the Training Mode of Compound Talents in Military Colleges and Universities

Ling-Zhi JIANG
How to focus on the actual needs of talents and comprehensively improve the quality of training for military academies is an urgent problem to be solved. Aiming at the problem that the ability of some graduates in colleges and universities is not suitable for the first job position, the idea of constructing...

Integration of Music Education and Business Professional Education-Based on a Comparative Analysis between U.S. Colleges and Chinese Colleges

Hui-Min LIU, Bin YU
Music education, as an indispensable part of art education, plays an important role in promoting the overall improvement of students' quality. In USA, the music education has gradually evolved to a mature system. In recent years, many Chinese comprehensive universities and science colleges have opened...

The Exploration and Practice of the Cooperative Construction Mode of the Party and the Youth League in Colleges and Universities in the New Era

Yan-Ling DONG, Shi TIAN
The cause of mass organizations and youth groups is an important part of the party's cause, strengthening the party committee's organizational lead for the work of mass organizations and youth groups is an important content of strengthening and improving the work of the party's mass organizations and...