Research on Brand Marketing Strategy Based on Virtual Reality Technology

DOI

10.2991/sschd-18.2019.71How to use a DOI?

Keywords

Virtual Reality Technology, Brand Marketing, Marketing Strategy.

Abstract

This article mainly applies case studies to analyze the characteristics and problems of virtual reality technology in the field of brand marketing. Based on the media environment theory, content marketing theory and brand equity theory, this paper analyzes the marketing strategies of virtual reality technology application such as scenario, content and branding.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiao-Jun ZHENG
AU  - Yi-Yang CHEN
AU  - Xiao-Mei CHENG
PY  - 2019/01
DA  - 2019/01
TI  - Research on Brand Marketing Strategy Based on Virtual Reality Technology
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 389
EP  - 394
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.71
DO  - 10.2991/sschd-18.2019.71
ID  - ZHENG2019/01
ER  -