How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory

DOI

10.2991/sschd-18.2019.22How to use a DOI?

Keywords

Shopping Experience, Online Shopping Satisfaction, Post-90s Consumer Groups.

Abstract

Based on the characteristics and related research of the post-90s, this paper finds out the factors affecting the satisfaction of online shopping of after 90s. Through the questionnaire survey of 285 post-90s online shopping consumers in Shanxi Province, the factors affecting the satisfaction of online shopping of after 90s are extracted and we sort it by factor analysis. We find that the function building of the online shopping platform, emotional construction, process experience, post-90s consumer group website perception and hunting psychology have significant influence on their online shopping satisfaction. The degree of influence is functional construction, emotional construction, process experience, post-90s website perception, post-90s hunting psychology, and we can provide useful advice to online merchants.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zi-Hui SONG
AU  - Wen-Bing WU
AU  - Hui DENG
PY  - 2019/01
DA  - 2019/01
TI  - How to Satisfy Post-90s Consumers? An Empirical Study on Influencing Factors of Post-90s Consumers' Online Shopping Satisfactory
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 126
EP  - 132
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.22
DO  - 10.2991/sschd-18.2019.22
ID  - SONG2019/01
ER  -