Research on Sino-Indian Co-production Strategy Based on Cultural Diversity

DOI

10.2991/sschd-18.2019.18How to use a DOI?

Keywords

Chinese Films, Indian Films, Sino-Indian Co-productions, Cultural Diversity, “The Belt and Road”.

Abstract

China and India are both big countries in population and film industry. Film and Television Cooperation between the two countries can promote economic and cultural development in a better direction. However, the Film and Television Cooperation between the two countries has just started and only a few Co-productions have been made in the past two years. Moreover, due to the Cultural Diversity between the two countries, especially India, it is a typical country that integrates its Cultural Diversity into the film industry. Therefore, the Co-productions of China and India should present the flexible nature of the two-wheel operation. With the policy guidance of "One Belt And One Road" and "Action To The East", China and India carry out cooperation. On the one hand, based on the diversity of cultural resources, extensive cooperative production is carried out to form the economies of scale effect of the film. On the other hand, based on the diversity of market demand, we extend the supply chain of Co-productions and expand the screening channels of the network, TV theater to form the scope of the film's economic effects.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Rui YANG
AU  - Hong-Yan GAO
PY  - 2019/01
DA  - 2019/01
TI  - Research on Sino-Indian Co-production Strategy Based on Cultural Diversity
BT  - Proceedings of the 4th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2018)
PB  - Atlantis Press
SP  - 100
EP  - 106
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-18.2019.18
DO  - 10.2991/sschd-18.2019.18
ID  - YANG2019/01
ER  -