Research on the Construction of Intercultural Management Strategy in the “Silk Road International Film Festival”

DOI

10.2991/sschd-19.2019.103How to use a DOI?

Keywords

Cross-cultural, Management strategy, The “Silk Road International Film Festival”.

Abstract

With the layout and implementation of the national "The Belt and Road Initiative" strategic decision, the "Silk Road International Film Festival", which is an important part of the city and national cultural soft power, came into being as a national and national cultural exchange. Compared with the Beijing and Shanghai International Film Festivals, the "Silk Road International Film Festival" has its unique advantages and opportunities, as well as challenges of cross-cultural management. We have more need to clarify their unique strategic positioning, conduct cross-cultural management strategy construction research, promote silk road culture, shape the city and national image, and enhance China's international influence.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yuanyue Hu
AU  - Hongyan Gao
PY  - 2019/12
DA  - 2019/12
TI  - Research on the Construction of Intercultural Management Strategy in the “Silk Road International Film Festival”
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 493
EP  - 498
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.103
DO  - 10.2991/sschd-19.2019.103
ID  - Hu2019/12
ER  -