Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)

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125 articles
Proceedings Article

Concrete Ideas on the Organic Integration of Innovation and Entrepreneurship Education and Professional Education in Colleges and Universities in Shaanxi

Fang Wang
Colleges and universities in Shaanxi have achieved obvious results in innovation and entrepreneurship education under the development of innovation and entrepreneurship education, but some colleges and universities have not integrated innovation and entrepreneurship education into the whole talent training...
Proceedings Article

Business Model Analysis of the Third-Party Platform of Electric Vehicle Charging Pile

Yu Tong
Game theory is used to analyze the business model of electric vehicle third-party platform, analyze the strategic choices of the three parties under the cooperation mode of three business models, and put forward Suggestions for the results.
Proceedings Article

A Study on the New Thinking of Chinese Commercial Film Production Mode In the New Era

Liyang Han
This paper aims to solve the problems of Chinese commercial films in three aspects: organizational structure, content production and producer's ability. And will use the comparative analysis method, and Hollywood commercial film production process for comparison. Using case analysis method, this paper...
Proceedings Article

Exploration and Practice of Open Education Teaching Mode: Taking Shangrao Radio and Television University as an Example

Liping Zeng
As an independent form of education, distance and open education has entered the national education system and lifelong education system. Our school has been engaged in the enrollment and teaching of open education for nearly twenty years. During this period, we have worked out a series of open distance...
Proceedings Article

On the Development of Culture Industry of Shaanxi Province and the Education on Cultural Self-Confidence at College

Guojian Zhang
Since the seventy years of the founding of New China, great progress has been made in the development of the culture industry of Shaanxi Province. Since the 19th National Congress of the Communist Party of China, the education of cultural self-confidence at college has been enhanced continuously. However,...
Proceedings Article

Analysis on the Coupling and Coordinated Development of Regional Economy-Tourism Industry-E-Commerce in Hebei Province

Yongfang Yu
Regional economy, tourism industry and e-commerce are closely related to each other. Taking Hebei province as an example, this paper constructs the relevant index system, and conducts an empirical study on the coupling and coordination relationship between regional economy-tourism industry-e-commerce...
Proceedings Article

Action Research on Improving the Interaction of Middle School Chinese Class

Wenyan Liu
In the new curriculum reform, the importance of the interaction of Chinese language classrooms in middle schools is clearly stated. Under the guidance of the new curriculum standards, the promotion of middle school Chinese classroom interaction has become the main purpose of educators. Middle school...
Proceedings Article

Analysis of Global Terrorist Activities Based on Social Network

Jiaqi Liu, Qiwu Wu, Xueyue Liu, Lingzhi Jiang
In recent years, global terrorism has accelerated its transformation and has been continuously upgraded. UCINET software is used to construct the network model of “time-area” and “target-method” relationship of international terrorist events. It also analyzes the singular value, summarizes the characteristics...
Proceedings Article

Research on the Visual Culture of Guai in China’s Dynasties

Sijing Chen
Guai imagery has played a significant role in the definition and development of traditional Chinese visual culture. Throughout history, guai visual products reflected national values, aesthetic appreciation and philosophical aspirations. This research examines the dynastic guai imagery formally and symbolically...
Proceedings Article

The Influence of Chinese Blue and White Porcelain on Islamic Porcelain

Sunanda Rani, Dhaneshwar Shah, Meiyan Wang, Jining Dong
As the Chinese discovered the blue and white porcelain, China recognized as center of porcelain nation. Silk Road played a substantial role in the growth of trade and cooperation. That leads to influences in the culture and expanded throughout the Islamic nations. Porcelain trade especially blue and...
Proceedings Article

The Historicity of the Texts in Possession

Fei Wu
In view of the novel’s complexity of the texts, this paper focuses on the new historical analysis of A. S. Byatt’s Possession. Through studying two epigraphs of the novel, the poem—“The Lady of Shalott” and Gode’s tale, the author scrutinizes the novel from “the historicity of texts” perspectives, and...
Proceedings Article

Study on the Loss of Sales Staff in Small and Medium Enterprises in China

Boya Liu, Wensong Zhang
With the continuous development of small and medium enterprises in China, various problems in enterprises are becoming increasingly prominent. Among those problems, one of the most vital problems of human resource management is the flow and loss of sales personnel. Moderate flow helps to maintain the...
Proceedings Article

The Study of Internet Finance Regulatory Issues and Governance Model Construction in the Context of AI

Minghong Sun
As along with the high-speed development of technology, more and more industries have been changed their operational pattern, besides the financial industry. Integrated traditional finance with the internet technology, Internet Finance has become a hot topic in modern economic fields. In this paper,...
Proceedings Article

Research on Interdisciplinary Education in Digital Economy

Yao Yao, Pan Qi, Yiming Zhu
The digital economy requires human resources with the skill set covers multiple disciplines. At present, the development of interdisciplinary education in universities is still in the phase of experiment. This paper analyzed the issue of curriculum reform, teaching method reform and innovation, contexture...
Proceedings Article

The Investigation into the Present Situation of College English Translation Teaching —Taking Shaanxi Normal University as an Example

Qing He, Fen Gao
With the economic integration and acceleration of the globalization process, China has an enormous demand for translation talents. Currently, college English translation teaching can’t meet the domestic demands for translation talents. In order to improve the shortage of translation talents, promote...
Proceedings Article

Impact of Perceived Corporate Social Responsibility on Organizational Citizenship Behavior: The Mediating Role of Organizational Trust

Xinying Huang, Lihua Guo
Based on the theory of social exchange, this paper explores the effect of corporate social responsibility on organizational citizenship behavior from the perspective of employee perception and studies the impact mechanism, that is, the intermediary role of organizational trust. The statistical analysis...
Proceedings Article

Research on the Impact of Micro-Blog Marketing on Consumer Perceived Quality

Fei Xue
Micro-blog has set off an "Internet revolution" with its convenience, digitalization and strong interaction since 2010, which has changed the way of enterprise information dissemination. Nowadays, the user group of Micro-blog is more and more extensive, and more and more enterprises begin to carry out...
Proceedings Article

From “Telling Knowledge” to “Science” and “Productivity”——Transmutation and Transformation of Modern Chinese Knowledge System

Wei Lian
From the “intellectual knowledge” to the “science” and “productivity”, the Chinese knowledge system has undergone a long process of transformation and transformation in modern times. From the narrow-minded style to the dual division of “Gezhi” and “science”, and finally realize the “science” to the replacement...
Proceedings Article

On Theory of Education on Socialist Rule of Law with Chinese Characteristics

Bo Gao
The theory of education on socialist rule of law with Chinese characteristics underpins the path of the socialist rule of law with Chinese characteristics and the socialist legal system with Chinese characteristics. In this study, the concept and intension of the socialist rule of law with Chinese characteristic...
Proceedings Article

Research on Ideological and Political Education Discourse in College in We-media Environment

Xin Chen
This paper tries to discuss the opportunities, challenges and strategies of ideological and political education discourse under the We-media environment. We-media has expanded new space of ideological and political education discourse in colleges and universities, created a new paradigm of discourse...
Proceedings Article

Factors Identification and Model Construction of Industry-University Cooperative Education: Based on Analysis of the Application-Oriented Universities

Xin Tong, Haobai Wang
Industry-university cooperative education is an effective educational mode for higher education to cultivate applied innovative talents. This study takes ten application-oriented universities as research objects, and uses content analysis method to identify the key influencing factors in the process...
Proceedings Article

Research on the Suitability of the Emergency Shelter in Tianjin

Xuefang Wang
Emergency shelter is an important part of the urban public safety system, which plays an important role in coping with emergencies. The research on the suitability of the completed emergency shelter is helpful to understand its shortcomings and optimize the city's emergency shelter capability. Based...
Proceedings Article

A New Probe into the Innovative and Entrepreneurial Talents Cultivation of Cross-border E-commerce in Higher Vocational Colleges

Juan Hu
Under the national strategy of "Mass entrepreneurship and innovation", higher vocational colleges shoulder the heavy responsibility of innovative and entrepreneurial talents cultivation. Meanwhile the rapid development of the cross-border e-commerce industry also requires more innovative and entrepreneurial...
Proceedings Article

Research on Practices of Experiential Teaching in Music Courses of Elementary Schools

Yingying Xian, Libo You
Experiential teaching means teachers actively create various scenarios to guide students to actively get involved in pleasant teaching activities. This paper discusses the practices of experiential teaching which is particularly apply to the singing teaching, appreciation teaching and instruments teaching...
Proceedings Article

Research on the all-English Course Construction of Optimization Computation for Graduates —— An Empirical Investigation Based on the Courses of Ten Engineering Colleges in the United States

Le Han
Taking ten famous universities in the United States as examples,this paper introduces the teaching contents of optimization courses in Engineering Colleges of American universities,and probes into the enlightenment of the opening of courses in American universities for the teaching of all-English optimization...
Proceedings Article

On Talents Cultivation Strategies of Cross-Border E-Commerce Based on Compositions of Professional Ability

Liming Zhang
With rapid development of cross-border e-commerce in China, most vocational colleges begin to cultivate this kind of talents. However there are still many contradictions between talents from vocational colleges and enterprises’ needs. Many enterprises are not satisfied with those graduates from vocational...
Proceedings Article

Research of the Countermeasures for Improving the Quality of Leading Cadres in Employment Departments of Private Colleges and Universities

Wei Bao
The employment quality of private colleges and universities is related to the sustainable development of private colleges and universities. The quality of leading cadres in employment departments of private colleges and universities has an important impact on the quality of employment guidance in private...
Proceedings Article

From Adjudication under Law to Discretion—Methodological Interpretation for the Causes of “Different Judgments in Similar Cases”

Lingxiao Hong
Hard cases often involve in different opinions because of different trial judges. When different opinions act on specific cases, different adjudication results would be achieved, which is called “different judgments in similar cases”. Different adjudication results imply characteristic reasoning processes,...
Proceedings Article

How Does Creative Learning Environment Foster Student Creativity? An Examination on Multiple Explanatory Mechanisms

Mudan Fan
Drawing on Amabile’s componential theory of creativity, the present research aims to test how a creative learning environment can foster undergraduate creativity through three distinct mechanisms (i.e., learning goal orientation, network ties, and knowledge sharing). A total of 431 students and their...
Proceedings Article

A Study on the Drop out Problem of the Rural Junior High School Students under the Background of Rural Revitalization

Jue Tang
The strategy of Rural Revitalization emphasizes the priority development of rural education. At present, the improvement of the consolidation rate of compulsory education in China has entered the critical stage, and the problem of rural junior high school students dropping out of school has become the...
Proceedings Article

Effects of Different Running Modes on Facial Cartilage Of Knee Joint

Caifeng Hu, Xiaotao Wang, Jiajun Xiang
In order to understand the effect of different exercise modes on articular cartilage, to provide theoretical basis for the treatment of articular cartilage injury by exercise therapy, and to provide a reference for the selection of exercise mode in the daily exercise of the general population. In this...
Proceedings Article

Trends in Law on Freedom of Belief and Religion in Vietnam

Son Nam Nguyen
The article aims to provide an overview of the trends that exist in the law on freedom of belief and religion in Vietnam. To achieve this goal, the author studied a system of legal provisions on freedom of belief and religion in each period of Vietnam's legislation since the birth of the Democratic Republic...
Proceedings Article

Discussion on the Strategy of Targeted Poverty Alleviation in Colleges and Universities from the Perspective of University function

Qiang Li, Ling Han
Talent training, scientific research, serving the society, cultural inheritance and innovation have become the four major functions of the university. Based on the functions of colleges and universities, taking targeted poverty alleviation as the main line, and guided by benefit output, this paper analyzes...
Proceedings Article

Analysis of the Application Value of Action Research in the Training of Doctor of Education in China

Xiaochun Liu, Yanbing Wang
The past 10 years have seen the development of Doctor of Education in China. However, there are some problems in the training, like the Ed.D students lacking of practical ability, the practical deviation of training objectives, and the convergence training with Ph.D. in education, which has restricted...
Proceedings Article

Research and Exploration of Educational Resource Balance Based on Data Analysis——A Case Study of Demonstration Schools in 13 Districts of Xi'an

Zhanmin Wang, Jiayu Zhao, Rong Fei, Guangming Liu, Weiwei Shi
According to the existing school evaluation standards, making a reasonable school resource development plan is an important guarantee to improve the competitiveness of the school and improve the teaching quality. This paper takes the schools in Xi'an as an example to expound the present situation of...
Proceedings Article

Are They Isolating Me? The Influence of Workplace Ostracism on Employees’ Turnover Tendency

Daiheng Li, Mingyu Zhang
Using questionnaire survey method, taking 319 employees of a company as a sample, deeply explore the influence of workplace ostracism on turnover tendency, the mediating effect of organizational self-esteem between these two variables, and the moderating effect of mental toughness in workplace ostracism...
Proceedings Article

Application of WeChat Platform in Advanced Crop Breeding Experiment Course

Ying Liu, Yingbin Xue
This paper analyzed the common problems in the teaching process of advanced crop breeding experiment course. In the context of the increasing popularity of WeChat, it is proposed to apply the WeChat platform to the teaching practice of advanced crop breeding experiment course. We studied the educational...
Proceedings Article

A Study on the Course Design of English for Urban Rail Transit in Independent Colleges from the Theory of ESP─Take the Order Class in Southwest Jiaotong University Hope College as an Example

Jing Luo
English for Urban Rail Transit is an important course for undergraduate students from the Order Class of the major Urban Rail Transit in Southwest Jiaotong University Hope College. This course cultivates students’ skills in dealing with subway work by using English so students can meet the job requirements...
Proceedings Article

Analysis of International Terrorist Organization Based on Social Network

Xueyue Liu, Qiwu Wu, Jiaqi Liu, Lingzhi Jiang
In recent years, international terrorism transformate rapidly and improve constantly, the relationship between international terrorist organizations intertwined jumbled. This article based on Social Network Analysis, we build an international terrorist organization - organization association relationship...
Proceedings Article

Continuous Optimization of Enterprise Production Business Process: A Perspective of Information Empowerment

Lulu Jin, Mingyu Zhang
Based on the empowerment perspective, this paper explores the mechanism of information technology on the continuous improvement of enterprise production business processes, using the grounded theory to conduct a vertical case study of a production-service enterprise. The results show that: (1) Informatization...
Proceedings Article

Empirical Research on Impact of Competitive Intensity on Safety Investment in High-Dangerous Industries

Enzhu Li, Chunli Fu
This paper takes the listed companies in high-dangerous industries as the research object, and constructs an empirical test model based on the theoretical derivation from the perspective of safety investment. The impact of competition intensity on the safety investment level of listed companies in high-dangerous...
Proceedings Article

On the Causes and Countermeasures of Student Cheating in College

Qiong Zhang
University is an important place to cultivate quality education. However, the increasing trend of students cheating in exams has become the main obstacle to construct excellent learning atmosphere and cultivate student morality. This paper analyzes the causes of cheating in terms of student factors and...
Proceedings Article

Enlightenment Teaching of Engineering Cognition for Junior High School Students Based on Linear Function

Xiaobao Wu, Fang Yao, Jue Li, Dengguang Yu
The earlier the enlightenment teaching of engineering cognition is conducted, the better for fostering engineering talents. In China, the knowledge about linear function or univariate equation is taught to the students in their junior high school period. This should be a precious opportunity for enlightenment...
Proceedings Article

What the Leader Said Made Me Lose Control: Leaders' Aggressive Humor and Employees' Workplace Deviance Behaviors

Jieya He, Daiheng Li
From the perspective of ego depletion theory, this paper deeply explores the influencing mechanism of leader's aggressive humor on employees' deviant behaviors in the workplace, as well as the mediating effect of employees' ego depletion, the moderating effect of employees' personality traits and power...
Proceedings Article

Research on China’s High-Speed Railway Market Competitiveness Optimization

Jingwen Ma
Under the background of transformation of China’s railway industry management system and mechanism, railway industry faces the competition of airlines industry. The analysis of SWOT shows that interior advantages outweighs exterior advantages and exterior opportunities outweigh interior challenges, which...
Proceedings Article

Research on the Intergenerational Transmission of Human Capital Based on Education Level of Ethnic Minorities

Mingzhen Li
The structural imbalance of human capital accumulation will create a series of social equity problems, which will hinder the progress and development of society.At the same time, in the multi-ethnic society, the accumulation of human capital in ethnic areas is not balanced, and its intergenerational...
Proceedings Article

Construction of Practical Teaching System in Private Colleges and Universities

Jie Gao, Yasong Liu, Jingguang Wei
The purpose of running a private university should be to train applied and complex talents. We should abandon the traditional public colleges and universities to attach importance to theoretical teaching, despise the teaching system of practical teaching, and establish an applied and innovative practical...
Proceedings Article

The Proposal and Application of the Research Framework of Enterprise M&A Goodwill Risk--Taking the Media Industry as an Example

Yue Ma, Lijuan Xu
In the past ten years, the mergers and acquisitions of Chinese enterprises have entered a period of high tide. The high valuation and high-value mergers and acquisitions have produced huge goodwill. The goodwill faces potential impairment risks, which has a very negative impact on the company's future...
Proceedings Article

Will Corporate Social Responsibility Discourage Inefficient Investment? An Empirical Research based on Chinese Listed Companies

Lu Yao, Xiaohua Tang
Based on the non-financial listed companies of Shanghai and Shenzhen A-shares from 2010 to 2017, this paper studies the relationship between corporate social responsibility and non-efficiency investment behavior based on stakeholder theory and signal transmission theory. The study found that corporate...
Proceedings Article

Research on Performance Evaluation Index System of R&D Personnel in Start-Up Software Enterprises

Youjun Wu, Shanshan Tan, Qiuting Luo, Xiyao Yan
With the vigorous development of the Internet, the status of the information industry in the national economy has also been continuously improved. Software companies are representatives of the information industry. The 21st century is also the era of knowledge economy. Knowledge replaces capital and...