Analysis of Influencing Factors of Purchase Decision for Online Consumption of Clothes

DOI

10.2991/sschd-19.2019.113How to use a DOI?

Keywords

Online clothing, Purchase decision, Factor analysis, Consumer groups.

Abstract

From the perspective of different consumer groups, this paper discusses the key influential factors of online clothing purchase decision-making, it chooses a professional platform what is named ‘Wenjuanxing’ for data collection. On the basis of the key influencing factors of the online clothing purchase decision obtained by factor analysis, then the consumer groups are classified by cluster analysis. This article uses factor analysis to determine the six factors that have the greatest impact on consumers' online clothing purchases; secondly, different consumer groups are in the different degree of concern about the key factors; finally, the paper puts suggestions forward countermeasures to further improve the network operators clothing sales.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yifan Zhang
PY  - 2019/12
DA  - 2019/12
TI  - Analysis of Influencing Factors of Purchase Decision for Online Consumption of Clothes
BT  - Proceedings of the 5th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2019)
PB  - Atlantis Press
SP  - 551
EP  - 556
SN  - 2352-5398
UR  - https://doi.org/10.2991/sschd-19.2019.113
DO  - 10.2991/sschd-19.2019.113
ID  - Zhang2019/12
ER  -