Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

Comparative Analysis on English Websites of Chinese and Foreign Multinational Construction Companies

Authors
Fei Han, Sheng Peng, Dianlei Geng, Hongbo Song, Yunfei Han, Kai Huang
Corresponding Authors
Fei Han, Sheng Peng
Available Online 23 January 2021.
DOI
10.2991/assehr.k.210121.049How to use a DOI?
Keywords
Chinese and foreign construction multinational companies, “China group sample”, “foreign group sample”, Eco-translatologys
Abstract

To study the similarities and differences of English websites of Chinese and foreign construction multinational companies, six representative multinational companies of construction industry in China and foreign countries were selected as the research objects and named “China group sample” and “foreign group sample”. Under the guidance of Eco-translatology theory, the localization strategy of CSCEC English website translation from three aspects of linguistic, cultural and communicative dimensions were feasible, and had a good effect on solving the shortcomings of “China group sample”. In the process of website translation, translators should play a central role, actively adapt to the translation ecological environment of the target language, and make a reasonable choice of customization. Based on the theory of Eco-translatology, the research on translation localization strategy of “China group sample” English website was conducted to make up for the lack of research on the localization of English website translation of Chinese construction multinational companies, providing the basic theory for the localization strategy research of this type of multinational enterprise website translation in China.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 January 2021
ISBN
10.2991/assehr.k.210121.049
ISSN
2352-5398
DOI
10.2991/assehr.k.210121.049How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fei Han
AU  - Sheng Peng
AU  - Dianlei Geng
AU  - Hongbo Song
AU  - Yunfei Han
AU  - Kai Huang
PY  - 2021
DA  - 2021/01/23
TI  - Comparative Analysis on English Websites of Chinese and Foreign Multinational Construction Companies
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 233
EP  - 238
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.049
DO  - 10.2991/assehr.k.210121.049
ID  - Han2021
ER  -