Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

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The Principles of the Evaluation of China’s Company Websites Translation From Perspective of Eco-Translatology

Authors
Fei Han, Sheng Peng, Dianlei Geng, Hongbo Song, Qiongyin Zhang, Yulin Weng
Corresponding Authors
Fei Han, Sheng Peng
Available Online 23 January 2021.
DOI
10.2991/assehr.k.210121.037How to use a DOI?
Keywords
Eco-translatology, Three-dimensionsional transformations, Translation of company’s websites, Principles of evaluation, “Going out” of China’s enterprises
Abstract

The Belt and Road has built a good international environment for the development of China’s enterprises in abroad, promoting the development of them in abroad. In this process, however, China’s companies have encountered with kinds of barriers. The problems in the construction of China’s companies’ English websites are needed to be settled urgently. To solve the problems in the translation of the websites of China’s companies, a research, on the principles of the evaluation of China’s company websites, has been made from perspective of Eco-translatology. Based on the three dimensions (linguistic dimension, cultural dimension and communicative dimension) theory of the Eco-translatology, the comparisons between the English websites of China’s companies and Western companies have been studied. The results show that, nowadays, there are still various of problems in the English websites of China’s companies which block their development in abroad, however, translators can adapt to the translational eco-environment well by following the guidance of the three dimensions theory, and their adaptive selection can improve the quality of the translation of the websites of China’s companies well promoting a better “going out” of China’s enterprises.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 January 2021
ISBN
10.2991/assehr.k.210121.037
ISSN
2352-5398
DOI
10.2991/assehr.k.210121.037How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Fei Han
AU  - Sheng Peng
AU  - Dianlei Geng
AU  - Hongbo Song
AU  - Qiongyin Zhang
AU  - Yulin Weng
PY  - 2021
DA  - 2021/01/23
TI  - The Principles of the Evaluation of China’s Company Websites Translation From Perspective of Eco-Translatology
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 181
EP  - 185
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.037
DO  - 10.2991/assehr.k.210121.037
ID  - Han2021
ER  -