Research on Tourism Image Perception of Tang Paradise

DOI

10.2991/assehr.k.210121.142How to use a DOI?

Keywords

Network text analysis, Tourist attractions, Image perception, Tang paradise

Abstract

In the Internet age, it is scientific to use the analysis of online texts to explore tourists’ image perception of tourist attractions. This study selects Tang Paradise as a case site, uses ROST Content 6.0 software to analyze the web texts obtained from the Ctrip.com and Mafengwo website,obtains the tourism image of Tang Paradise from the perspective of tourists’ perception. The results show: Tourists have more perceptions of tourist attractions in Tang Paradise, among which the perception of human resources is the deepest; semantic network analysis diagram, including “Tang Paradise - park - ticket” and other three important relationship chain;the overall perception of tourists is positive, but in terms of tourist consumption and tourism infrastructure, negative emotions account for a relatively high proportion. Based on the results of this analysis, relevant suggestions are made for the improvement of the tourist image of Tang Paradise.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yue Sun
PY  - 2021
DA  - 2021/01/23
TI  - Research on Tourism Image Perception of Tang Paradise
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 712
EP  - 716
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.142
DO  - 10.2991/assehr.k.210121.142
ID  - Sun2021
ER  -