Analysis of Apple Inc.’s Innovation Dilemma From the Perspective of Leadership

DOI

10.2991/assehr.k.210121.112How to use a DOI?

Keywords

Leadership, Continuous technology, Disruptive technology, Value network, Innovator bonus

Abstract

Innovation plays the key role in the technology company. Currently, there are many studies exploring the model of company’s innovation referring to the theoretical framework in the book named “The Dilemma of Innovators”. However, there are no studies exploring it based on the perspective of leadership. This paper will analyze the innovation dilemma of Apple Inc. from the perspective of leadership and study it by comparing the differences between two leaders, Jobs and Cook. It’s found that Jobs was more inclined to develop and promote the destructive technologies and Cook was more inclined to develop and promote the continuous technologies. The continuous technology can improve the performance of mature products based on the performance level that mainstream customers in major markets have valued. On the contrary, the destructive technology will lead to reducing the product performance and the products based on it are generally lower in price, simpler in performance, smaller in size. The different direction of their attention has directly led to the difference of Apple Inc. between these two eras. In order to avoid entering the dilemma of innovators and keep Apple Inc.’s leading position, Cook, the current CEO of Apple Inc., must take some certain measures. Experience shows that building an independent organization to face the new customer group directly is the best way to avoid entering the innovation dilemma.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zixuan Liu
PY  - 2021
DA  - 2021/01/23
TI  - Analysis of Apple Inc.’s Innovation Dilemma From the Perspective of Leadership
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 551
EP  - 554
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.112
DO  - 10.2991/assehr.k.210121.112
ID  - Liu2021
ER  -