Research on Perceived Image of Beijing Night Tourism Based on Fuzzy Comprehensive Evaluation

DOI

10.2991/assehr.k.210121.148How to use a DOI?

Keywords

Night tourism, Perceived image, Fuzzy comprehensive evaluation, Beijing

Abstract

Night tourism is gradually becoming a new model to promote the upgrading and development of tourism destinations. This paper constructs an index system for Beijing night tourism perception image based on literature analysis, collects tourist perception data through questionnaire survey, and analyzes Beijing night tourism perception image using fuzzy comprehensive evaluation method. The research results are as follows: (1) Tourists have a good overall perception of Beijing’s night tourism image; (2) The satisfaction of “emotional image” and “overall image” is relatively high; “shopping”, “infrastructure” and “catering” have reached the general level of satisfaction. “Night lighting”, “leisure tourism activities” and “traffic” are less satisfied, which is mainly reflected in the inconspicuous theme features and poor coordination with the environment in night lighting, fewer types and inconspicuous cultural features in leisure tourism activities, as well as inconvenience and chaos in traffic. Finally, some suggestions are put forward for the development of night tourism in Beijing.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guangpu Chen
AU  - Bisha Tong
PY  - 2021
DA  - 2021/01/23
TI  - Research on Perceived Image of Beijing Night Tourism Based on Fuzzy Comprehensive Evaluation
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 748
EP  - 752
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.148
DO  - 10.2991/assehr.k.210121.148
ID  - Chen2021
ER  -