The Strategic Group Analysis of BYD New Energy Vehicles From the Perspective of Value Chain

DOI

10.2991/assehr.k.210121.146How to use a DOI?

Keywords

BYD, Strategic groups, Value chain, New energy vehicle

Abstract

A new energy vehicle is an irresistable trend, which is the guidance and goal of the automobile industry’s future development. BYD as a pioneer and strong performer among domestic new energy vehicles, has received extensive attention of the society from all walks of life. This paper takes BYD as the core developing a strategic group analysis on the new energy automotive industry. First of all, this paper based on the perspective of value chain of new energy vehicles line divides the strategic groups and to clarify BYD’s position and competitive environment in the industry. And then through an analysis of the internal and external competition strategy group at the same time to find out the advantages and disadvantages of BYD in the competition, and put forward development prospects.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tong An
PY  - 2021
DA  - 2021/01/23
TI  - The Strategic Group Analysis of BYD New Energy Vehicles From the Perspective of Value Chain
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 735
EP  - 740
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.146
DO  - 10.2991/assehr.k.210121.146
ID  - An2021
ER  -