The Impact of Perceived Internal Employer Branding on Employee Retention in the Event Industry of Hainan Province

DOI

10.2991/assehr.k.210121.158How to use a DOI?

Keywords

Employer branding, Employee retention, Event industry

Abstract

Attracting and retaining talents have become a foremost priority for organisations, especially in sectors such as the event industry where the service delivery hinges on the quality of their human resources (Fegley, 2006). The ongoing talent shortage and high talent turnover have involved into an inhibitor of the development of the event industry in Hainan province (Pang, 2017). A number of ways in which this talent shortage can be addressed can be identified in the literature. Employer branding emerges as a strategic tool to help organisations become an ‘employer of choice’ thus acting as a catalyst to attract as well as to retain talents. However, empirical studies which focus on employer branding as an employee retention tool within the event industry are rare. Therefore, the aim of this research is to explore the impacts of perceived internal employer branding on employee retention in the event industry of Hainan province. 200 questionnaires were administered to employees of 6 event companies in Hainan province. The employer branding dimensions proposed by Berthon et al. (2005) were conceptualized. Employee retention was measured using a modified version of Seashore et al.’s (1982) model. The findings show that interest value, economic value and application value each have a positive correlation with intention to stay, while social value and development value do not appear to have a significant influence on employees’ intention to stay. These findings show a similarity between the results of previous studies, albeit in different sectors. However, there are also some notable differences between the two. An interesting variance was the impact of social value on talent retention, which appears to be a factor in other studies. Future researches will be necessary to further substantiate these findings.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Keni Song
PY  - 2021
DA  - 2021/01/23
TI  - The Impact of Perceived Internal Employer Branding on Employee Retention in the Event Industry of Hainan Province
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 806
EP  - 810
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.158
DO  - 10.2991/assehr.k.210121.158
ID  - Song2021
ER  -