Research on the Impact of Customer Participation on Their Satisfaction Under the Background of Value Co-Creation

Taking Smartphones as an Example

DOI

10.2991/assehr.k.210121.103How to use a DOI?

Keywords

Value co-creation, Customer participation, Customer satisfaction, Smart phone

Abstract

From the perspective of value co-creation, customers become value co-creators. Many companies encourage customer participation in order to create value and improve satisfaction, but at present there is no consensus on whether customer participation will lead to customer satisfaction. This article uses smart phones as an example to answer the impact of different types of customer participation in value co-creation behavior on their satisfaction through three sets of scenario simulation experiments. The research results show that Information-providing customer participation has the smallest increase in satisfaction, cooperative development is moderate, and joint decision-making improved the largest extent, this article provides empirical evidence for exploring the relationship between customer participation in value co-creation and satisfaction.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaoyu Zhao
PY  - 2021
DA  - 2021/01/23
TI  - Research on the Impact of Customer Participation on Their Satisfaction Under the Background of Value Co-Creation
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 501
EP  - 507
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.103
DO  - 10.2991/assehr.k.210121.103
ID  - Zhao2021
ER  -