A Study on Tourists’ Travel Intention Under the Situation of Novel Coronavirus Pneumonia Epidemic

An Application of the Structural Equation Model

DOI

10.2991/assehr.k.210121.183How to use a DOI?

Keywords

COVID-19, Theory of planned behaviour, Emotion, Travel Intention, PLS-SEM

Abstract

The novel coronavirus pneumonia has seriously affected the development of tourism in China and even the whole world. Combining the current situation of China’s mitigation and the gradual recovery of tourism, this paper puts the research perspective on tourists’ travel intention, and constructs a new theoretical structure by using TPB theory, adding two elements of emotion and desire to travel. The results show that: 1) Subject norms and perceived behavioral control have no significant impact on tourists’ desire to travel; 2) Tourists’ emotion has a significant positive impact on tourists’ desire to travel, and the desire to travel has a significant positive impact on tourists’ travel intention. According to the results of the study, this paper will further put forward corresponding suggestions for the relevant management departments to guide and enhance tourists’ travel intention, so as to promote the overall recovery process of China’s tourism industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yaqin Dai
AU  - Lei Jia
PY  - 2021
DA  - 2021/01/23
TI  - A Study on Tourists’ Travel Intention Under the Situation of Novel Coronavirus Pneumonia Epidemic
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 942
EP  - 947
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.183
DO  - 10.2991/assehr.k.210121.183
ID  - Dai2021
ER  -