A Study on Tourists’ Travel Intention Under the Situation of Novel Coronavirus Pneumonia Epidemic
An Application of the Structural Equation Model
- DOI
- 10.2991/assehr.k.210121.183How to use a DOI?
- Keywords
- COVID-19, Theory of planned behaviour, Emotion, Travel Intention, PLS-SEM
- Abstract
The novel coronavirus pneumonia has seriously affected the development of tourism in China and even the whole world. Combining the current situation of China’s mitigation and the gradual recovery of tourism, this paper puts the research perspective on tourists’ travel intention, and constructs a new theoretical structure by using TPB theory, adding two elements of emotion and desire to travel. The results show that: 1) Subject norms and perceived behavioral control have no significant impact on tourists’ desire to travel; 2) Tourists’ emotion has a significant positive impact on tourists’ desire to travel, and the desire to travel has a significant positive impact on tourists’ travel intention. According to the results of the study, this paper will further put forward corresponding suggestions for the relevant management departments to guide and enhance tourists’ travel intention, so as to promote the overall recovery process of China’s tourism industry.
- Copyright
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Yaqin Dai AU - Lei Jia PY - 2021 DA - 2021/01/23 TI - A Study on Tourists’ Travel Intention Under the Situation of Novel Coronavirus Pneumonia Epidemic BT - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) PB - Atlantis Press SP - 942 EP - 947 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210121.183 DO - 10.2991/assehr.k.210121.183 ID - Dai2021 ER -