Exploration of Contextual Marketing Model Based on Mobile Apps

DOI

10.2991/assehr.k.210121.017How to use a DOI?

Keywords

Mobile Apps, Contextual information, Ultimate experience, User care

Abstract

With the development of mobile Internet technology and the explosion of the number of mobile terminals, the contextual marketing model of mobile apps have brought benefits to businesses and ultimate sense of experience to users that traditional business marketing models cannot create. And developers are paying more and more attention to the application of real-life context on mobile terminals. This article combines the Internet of Things (IoT), mobile technology, social networks and data analysis technologies to discuss how to improve the contextual marketing model from the aspects of theoretical methods, technical applications, and market advantages of contextual marketing.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaojun Zheng
AU  - Fenglin Lin
AU  - Xinyi Cai
PY  - 2021
DA  - 2021/01/23
TI  - Exploration of Contextual Marketing Model Based on Mobile Apps
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 81
EP  - 85
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.017
DO  - 10.2991/assehr.k.210121.017
ID  - Zheng2021
ER  -