Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)

<Previous Article In Volume
Next Article In Volume>

The Profiting Modes of China’s Online Video Platforms

A Case Study of iQIYI

Authors
Shifen Wang, Jiamiao Ye
Corresponding Author
Shifen Wang
Available Online 23 January 2021.
DOI
10.2991/assehr.k.210121.118How to use a DOI?
Keywords
China’s online video platform, Mode of profitability, iQIYI
Abstract

From 2004 to 2020, the online video platforms in China have developed for 17 years. After the early stage of wild growth, the industry entered the stage of normal development. The IPOs of iQIYI and Bilibili in Nasdaq demonstrated the potential of China’s online video platforms. However, the platforms, including the leaders like iQIYI and Tencent Video, are still losing money in the background of increased investments. The successive losses are harmful to the future development so that it is especially important to study how to improve the profiting modes of the online video platforms. After introducing the development of China’s online video platforms, the essay conducts a case study of iQIYI, which includes the development stages, the key elements of its profiting mode. Finally, in the summary of the case study, the advantages of iQIYI are introduced: strategic investment vision, unique IP liquidity ability and cross-platform cooperation awareness.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
23 January 2021
ISBN
10.2991/assehr.k.210121.118
ISSN
2352-5398
DOI
10.2991/assehr.k.210121.118How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Shifen Wang
AU  - Jiamiao Ye
PY  - 2021
DA  - 2021/01/23
TI  - The Profiting Modes of China’s Online Video Platforms
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 585
EP  - 589
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.118
DO  - 10.2991/assehr.k.210121.118
ID  - Wang2021
ER  -