Research on the Problems and Countermeasures of Marketing Channel Construction of Characteristic Agricultural Products

Take Baoying Lotus Root as an Example

DOI

10.2991/assehr.k.210121.162How to use a DOI?

Keywords

Characteristic agricultural products, Marketing channels, Baoying lotus root, Research

Abstract

This paper takes the lotus root of Baoying as the object of research, and through the investigation and analysis of the current situation of Baoying lotus root marketing channel construction of this special agricultural product, it identifies its existing problems and proposes solutions. This paper firstly defines the definition of special agricultural products, secondly analyzes the development status of Baoying lotus root, identifies its problems, and finally proposes marketing channel optimization measures. Promote agricultural efficiency and increase farmers’ income in Baoying County.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mengdi Zhao
PY  - 2021
DA  - 2021/01/23
TI  - Research on the Problems and Countermeasures of Marketing Channel Construction of Characteristic Agricultural Products
BT  - Proceedings of the 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020)
PB  - Atlantis Press
SP  - 827
EP  - 832
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210121.162
DO  - 10.2991/assehr.k.210121.162
ID  - Zhao2021
ER  -