Research on the Inheritance of Guizhou Ethnic Festivals From the Perspective of “Colorful Guizhou” Cultural Brands: A Case Study of Sister-ship Festival of the Miao Nationality
Wenjing Fan, Sijia Huo
Available Online 1 August 2020.
- https://doi.org/10.2991/assehr.k.200801.068How to use a DOI?
- Colorful Guizhou, ethnic festival, Sister-ship Festival, inheritance
- “Colorful Guizhou” cultural brand is a provincial-level iconic leading brand proposed by Guizhou Province on the basis of combining Guizhou’s unique natural landscape and colorful ethnic culture. Based on the core value characteristics of the “Colorful Guizhou” cultural brand, this paper studied the impact of the industrialization development of the Guizhou Miao Sister-ship Festival on the “Colorful Guizhou” cultural brand from a cultural perspective, a market perspective and a competitive perspective. Based on the WeChat index, the paper considered that the Sister-ship Festival has enhanced the popularity and market share of Guizhou’s ethnic cultural resources and enhanced the market competitiveness of Guizhou’s ethnic cultural resources. However, from the cultural perspective, the industrialization development of Sister-ship Festival has changed the cultural connotation and affected the construction of “Colorful Guizhou” cultural brand to a certain extent. Based on the above problems, the paper believed that the government should strictly control the details of the activities, such as the content of activities, the audit of folk artists, and the price of commercial products, and be cautious about the “degree” of festival utilization.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Wenjing Fan AU - Sijia Huo PY - 2020 DA - 2020/08/01 TI - Research on the Inheritance of Guizhou Ethnic Festivals From the Perspective of “Colorful Guizhou” Cultural Brands: A Case Study of Sister-ship Festival of the Miao Nationality BT - 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020) PB - Atlantis Press SP - 285 EP - 290 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200801.068 DO - https://doi.org/10.2991/assehr.k.200801.068 ID - Fan2020 ER -