A Case Study on Student-Run Official WeChat Account in Chinese Colleges and Universities
Ruilan Cao, Xinrui Yan
Available Online 1 August 2020.
- https://doi.org/10.2991/assehr.k.200801.003How to use a DOI?
- New new media, Official WeChat Account, college students, challenges, strategies
- Emerging media, as a new and highly operational vehicle of information dissemination, has sprouted around the world in recent years, greatly undermining the power of traditional media. WeChat, as an emerging social platform, dominates Chinese new media market. In Chinese colleges and universities, WeChat is a highly popular social app. Many college students do their own media via Official WeChat Account (subscription). Despite of the new forms that have brought numerous benefits, challenges such as attracting fans, content quality and creativity still exist given the limitations of We Media or “self media” and the immaturity of student-run media. To overcome these challenges, strategies should be adopted to deal with each challenge, which will be the major discussion of the essay.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruilan Cao AU - Xinrui Yan PY - 2020 DA - 2020/08/01 TI - A Case Study on Student-Run Official WeChat Account in Chinese Colleges and Universities BT - 2020 International Conference on Social Science, Economics and Education Research (SSEER 2020) PB - Atlantis Press SP - 13 EP - 16 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200801.003 DO - https://doi.org/10.2991/assehr.k.200801.003 ID - Cao2020 ER -