Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research

Shortages and Countermeasures of the Legal Regulation of Contemporary China's Comparative Advertisement

Authors
Xiaoman Zhai
Corresponding Author
Xiaoman Zhai
Available Online July 2016.
DOI
10.2991/ssehr-16.2016.12How to use a DOI?
Keywords
Comparative Advertisement, Legal Regulation, Unfair Competition
Abstract

Due to the good characteristics of comparative advertisements, it receives more and more favor with the advertisement designers and advertisers. However, the shortages of comparative advertising are also obvious in China, such as ambiguous concept, low legislative level and inadequate supervision. This paper firstly introduces the concept of comparative advertisement, then expounds the current situation and shortages of the legal regulation of comparative advertisements, and finally gives the corresponding countermeasures to provide some references for the related researchers.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
10.2991/ssehr-16.2016.12
ISSN
2352-5398
DOI
10.2991/ssehr-16.2016.12How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Xiaoman Zhai
PY  - 2016/07
DA  - 2016/07
TI  - Shortages and Countermeasures of the Legal Regulation of Contemporary China's Comparative Advertisement
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 50
EP  - 54
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.12
DO  - 10.2991/ssehr-16.2016.12
ID  - Zhai2016/07
ER  -