WeChat how to improve brand loyalty-Evidence from cosmetics industrial

DOI

10.2991/ssehr-16.2016.221How to use a DOI?

Keywords

WeChat, Cosmetics, Loyalty.

Abstract

WeChat business of Cosmetics industry rises rapidly, some phenomena appear such as "stock up goods" the rate of repeat purchase is lower and "disorderly price". This paper analyzes WeChat cosmetics status and clear up research of brand loyalty. In view of the existing problems and propose solutions. Emphasizes that merchants should attention to consumer's emotional resonance, strengthen internal management and optimize the after-sales service to enhance consumer's brand loyalty.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jinfeng Li
AU  - Hong Jin
PY  - 2016/07
DA  - 2016/07
TI  - WeChat how to improve brand loyalty-Evidence from cosmetics industrial
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 1036
EP  - 1038
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.221
DO  - 10.2991/ssehr-16.2016.221
ID  - Li2016/07
ER  -