Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research

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Analysis of Farmers' Intention to Accept Wetland Compensation Policy: China Farmers' Perspective

Authors
Honggen Zhu, Honggan You, Lanyuan Kang, Zhengfei Guan
Corresponding Author
Honggen Zhu
Available Online July 2016.
DOI
10.2991/ssehr-16.2016.243How to use a DOI?
Keywords
Wetland restoration protection;Wetland compensation Policy;Technology Acceptance Model; Farmers.
Abstract

Wetland compensation is one important measure for wetland restoration and protection, while establishment and implement of Wetland Compensation Policy (WCP) is the dominating step. So understanding the intention to accept this policy among farmers is very important. Economic models do not fully explain farmers' behavior intention with regards to Wetland Compensation Policy acceptance. Hence, based on Technology Acceptance Model (TAM), this paper investigates factors influencing farmers' intention to accept Wetland Compensation Policy in Poyang Lake region in China. The results of the research showed that perceived usefulness (PU), perceived ease of use (PEU) have significant positive impacts on farmers' intention to accept WCP. In addition, the most salient modification, compared with earlier TAM models, is that perceived of trust (PT) plays an important role in farmers' intention to accept WCP. Age, gender and education are also introduced as moderator variables which affect the farmers' acceptance intention by means of PU, PT and PEU. This study extends the application of the TAM to agriculture policy domain to promote further investigation of factors affecting the acceptance and usage of agriculture policy such as WCP by farmers, policy-makers, and agriculture researchers.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
Series
Advances in Social Science, Education and Humanities Research
Publication Date
July 2016
ISBN
10.2991/ssehr-16.2016.243
ISSN
2352-5398
DOI
10.2991/ssehr-16.2016.243How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Honggen Zhu
AU  - Honggan You
AU  - Lanyuan Kang
AU  - Zhengfei Guan
PY  - 2016/07
DA  - 2016/07
TI  - Analysis of Farmers' Intention to Accept Wetland Compensation Policy: China Farmers' Perspective
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 1138
EP  - 1145
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.243
DO  - 10.2991/ssehr-16.2016.243
ID  - Zhu2016/07
ER  -