Research on the tourism industry transformation of the northwest region of Yunnan Province from the perspective of extension marketing theory

DOI

10.2991/ssehr-16.2016.268How to use a DOI?

Keywords

Extension marketing Yunnan Tourist industry Transformation

Abstract

This paper mainly in northwest Yunnan as an example, discussing the mode of the tourism industry transformation and upgrading, Core content is the extension of marketing theory to specific guidance and application of northwest yunnan tourism industry on the basis of the five contents of extension marketing theory, from five aspects to promote the transformation and upgrading of the tourism industry development in northwest yunnan. This paper is a research project of the Yunnan Provincial Department of education scientific research fund in 2015, the project number is 2015Y508.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - ZHan Cai
AU  - Lin Ding
PY  - 2016/07
DA  - 2016/07
TI  - Research on the tourism industry transformation of the northwest region of Yunnan Province from the perspective of extension marketing theory
BT  - Proceedings of 2016 5th International Conference on Social Science, Education and Humanities Research
PB  - Atlantis Press
SP  - 1266
EP  - 1271
SN  - 2352-5398
UR  - https://doi.org/10.2991/ssehr-16.2016.268
DO  - 10.2991/ssehr-16.2016.268
ID  - Cai2016/07
ER  -