Green Production Associations Study between Brand Trust, Satisfactory Degree and Re-purchase Intention

DOI

10.2991/sser-17.2018.1How to use a DOI?

Keywords

Green production; Brand trust; Satisfactory degree; Re-purchase intention

Abstract

This paper takes the consumers who have purchased green products in Taiwan as the research object, and choose the three variables of brand trust, satisfaction and willingness to buy, and use the confirmatory factor analysis and structural equation method to analyze the valid questionnaires Consumer green consumption behavior. The results show that the brand trust of green products has a positive impact on satisfaction, and brand trust will indirectly affect the willingness to repurchase. This paper puts forward some relevant discussions and suggestions, hoping to provide strategies and references for the development and management of green products related industries, and hoping to make some contribution to the green product consumption theory and practice.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xi Chen
AU  - Fangping Cao
PY  - 2018/01
DA  - 2018/01
TI  - Green Production Associations Study between Brand Trust, Satisfactory Degree and Re-purchase Intention
BT  - Proceedings of the 2017 7th International Conference on Social science and Education Research (SSER2017)
PB  - Atlantis Press
SP  - 1
EP  - 10
SN  - 2352-5398
UR  - https://doi.org/10.2991/sser-17.2018.1
DO  - 10.2991/sser-17.2018.1
ID  - Chen2018/01
ER  -