Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)

<Previous Article In Volume
Next Article In Volume>

All Stars Shine Differently: What NBA and CBA Has Done via Social Media?

Authors
Zehao Li1, *, Dinglong Sun2, *
1Hanvos Kent, Ningbo, China
2Beijing Sports University, Beijing, China
*Corresponding author. Email: 2019012417@bsu.edu.cn
*Corresponding author. Email: inmaka12345@gmail.com
Corresponding Authors
Zehao Li, Dinglong Sun
Available Online 29 November 2022.
DOI
10.2991/978-2-494069-13-8_12How to use a DOI?
Keywords
Social media; All Star Games; online social activities; NBA & CBA complementary
Abstract

Comparison of the social media promotion strategies of Chinese and American All-Star events is one of the most significant focus point in society recently, some researchers found that the strategies NBA and CBA are using effect these problems. The whole essay is describing the differences between NBA social media and CBA social media strategies, and the strategies they can learn from each others. Depending on the data collected from the one of the most influential platforms in China, Weibo, and analyzing the data. Also, comparing the social media operation ways that NBA and CBA are using, like entertainments, messages they posted or basic operation strategies. To investigate the usage of the NBA and CBA All-Star Games on social media, this research included content analysis and text analysis, as well as an examination of the leagues’ official social media accounts. The facts indicate NBA pays more attention at online activities, CBA pays more attention at offline activities. So that, both of them can add the vantage aspects from each other, in order to get the comprehensive developments.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2022
ISBN
10.2991/978-2-494069-13-8_12
ISSN
2352-5398
DOI
10.2991/978-2-494069-13-8_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zehao Li
AU  - Dinglong Sun
PY  - 2022
DA  - 2022/11/29
TI  - All Stars Shine Differently: What NBA and CBA Has Done via Social Media?
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 91
EP  - 98
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_12
DO  - 10.2991/978-2-494069-13-8_12
ID  - Li2022
ER  -