Research on the Communication of Sports Events in the Context of Metaverse

DOI

10.2991/978-2-494069-13-8_45How to use a DOI?

Keywords

Metaverse; Sports Event Communication

Abstract

The metaverse is a next-generation Internet application and social form that integrates multiple new technologies, blurring the boundary between virtual and reality and broadening the scope of human perception. This paper argues that the characteristics of metaverse communication meet the criteria for audiences to choose to participate in sports event communication and can bring new development to sports event communication. Based on this, this paper further investigates the application of the transcendence, immersion and embodiment of metaverse communication in sports event communication with specific cases, and suggests the future direction of metaverse development.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Youran Chen
PY  - 2022
DA  - 2022/11/29
TI  - Research on the Communication of Sports Events in the Context of Metaverse
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 369
EP  - 383
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_45
DO  - 10.2991/978-2-494069-13-8_45
ID  - Chen2022
ER  -