Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)

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Using the PEST Analysis Model to Improve the Development of Chinese Football

Authors
Chuyu Dan1, *
1Tsinghua University High School International, Beijing, China
*Corresponding author. Email: fisherdan@thsi.edu.cn
Corresponding Author
Chuyu Dan
Available Online 29 November 2022.
DOI
10.2991/978-2-494069-13-8_37How to use a DOI?
Keywords
PEST Analysis Model; Development of Chinese Football; Chinese Football Association; Social media; Salary cap
Abstract

The development of Chinese football has been standstill for nearly 20 years. The public is urging and the Chinese Football Association is doing its best to improve, but there still no perfect solution has been found, so I will use the PEST analysis model to improve Chinese football. The development of Chinese football in recent years is analyzed in terms of politics, economy, society, and technology, in comparison to some developed countries, such as some European countries with high-level football leagues. The Football Association’s system and the standards for players’ salary must be improved, add basic wage and bonus clauses to players’ contracts. The competitive status of the players is influenced by public opinion. Football teenagers have a bleak future. I offer the following suggestions for improvement: The Football Association must be directly accountable to the General Administration of Sport and must not directly reduce player salaries. Accountable for shady media or accounts spreading rumors about Chinese football. Appropriation for teen training camps as well as training camp salaries Players’ salary structures should be improved and controlled, and excessive premiums should be rejected.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 November 2022
ISBN
10.2991/978-2-494069-13-8_37
ISSN
2352-5398
DOI
10.2991/978-2-494069-13-8_37How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chuyu Dan
PY  - 2022
DA  - 2022/11/29
TI  - Using the PEST Analysis Model to Improve the Development of Chinese Football
BT  - Proceedings of the 2022 International Conference on Sport Science, Education and Social Development (SSESD 2022)
PB  - Atlantis Press
SP  - 293
EP  - 300
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-13-8_37
DO  - 10.2991/978-2-494069-13-8_37
ID  - Dan2022
ER  -